整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。
University of Illinois Urbana-Champaign
您将获得的技能: 预测建模, 社交网络分析, 数据分析, Pandas(Python 软件包), 营销分析, 数字化营销, 留住客户, 分析, 文本挖掘, 机器学习, 数据伦理, 消费者行为, 负责任的人工智能, 预测分析, 高级分析, 生成式人工智能, 市场分析, 营销策略与技巧, 营销, 客户洞察
攻读学位
中级 · 课程 · 1-4 周

您将获得的技能: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
初级 · 课程 · 1-3 个月
Emory University
您将获得的技能: 市场调查, 客户体验战略(CX), 战略营销, 商业营销, 客户分析, 消费者行为, 战略思维, 价值主张, 目标市场, 市场机遇, 进入市场战略, 创新, 营销渠道, B2B 销售, 案例研究
中级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Digital Transformation, Marketing Planning, Marketing Effectiveness, MarTech, Marketing Strategy and Techniques, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management
初级 · 课程 · 1-4 周

Illinois Tech
您将获得的技能: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Media Planning, Social Media, Google Analytics, Analytics, Performance Measurement, Instagram, Email Marketing, Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)
中级 · 课程 · 1-3 个月

Coursera
您将获得的技能: 营销策略, HubSpot CRM, 营销分析, 客户关系管理 (CRM) 软件, 潜在客户开发, 关键绩效指标 (KPI), 客户参与, 营销自动化, 电子邮件自动化, ChatGPT, Prompt Engineering, 电子邮件营销, 仪表板
中级 · 指导项目 · 不超过 2 小时
Kennesaw State University
您将获得的技能: Marketing Effectiveness, Marketing, Strategic Marketing, Stakeholder Management, Stakeholder Communications, Marketing Strategies, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, Marketing Psychology, Corporate Sustainability, Value Propositions, Customer Insights, Consumer Behaviour, Business Ethics, Community Development, Customer Relationship Building
初级 · 课程 · 1-4 周

Northeastern University
您将获得的技能: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Customer Engagement, Media Strategy, Design Thinking
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 写作, 营销策略, 产品战略, 整合营销传播, 营销管理, 战略营销, 产品生命周期管理, 消费者行为, 促销策略, 价格谈判, 产品管理, 市场分析, 广告, 品牌管理, 营销渠道, 营销, 营销效果, 价值主张, 营销传播
攻读学位
初级 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: 数字化转型, 营销策略, 客户体验战略(CX), 组织变革, 数据分析, 品牌战略, 营销分析, 分析, 数据科学, 业务领导, 企业战略, 消费者行为, 资源分配, 广告, 营销, 客户洞察, 数据驱动的决策制定
混合 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Customer Analysis, Predictive Analytics, Artificial Intelligence, Search Engine Optimization, HubSpot CRM, Advertising, Customer experience improvement, Computer Vision
初级 · 课程 · 1-4 周

您将获得的技能: Blogs, Content Creation, HubSpot CRM, Marketing Strategies, Customer Analysis, AI Personalization, MarTech, Marketing Automation, Customer Engagement, Email Marketing, Marketing Effectiveness, Marketing, Artificial Intelligence
中级 · 指导项目 · 不超过 2 小时