内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

Coursera
您将获得的技能: 在线广告, 文案写作, 目标受众, 营销材料, 营销心理学, 广告活动, 生成式人工智能, 内容创作, 博客, Prompt Engineering
初级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications
初级 · 课程 · 1-4 周

您将获得的技能: Content Performance Analysis, Social Media Campaigns, Drive Engagement, Video Production, Photo/Video Production and Technology, Workflow Management
初级 · 课程 · 1-4 周

您将获得的技能: TikTok, Content Strategy, Content Marketing, Calendar Management, Workflow Management, Content Creation, Content Management, Social Media Management, Marketing Planning, Operational Efficiency, Scheduling
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Content Strategy, Content Marketing, Content Performance Analysis, Web Content, Social Media Content, Paid media, Digital Content, Marketing Strategies, Content Creation, Email Marketing, Copywriting, Search Engine Optimization, Digital Advertising, Business-To-Consumer, Target Audience, Key Performance Indicators (KPIs), Customer Engagement, B2B Sales
初级 · 课程 · 1-4 周

您将获得的技能: Digital Advertising, Paid media, Presentations, Social Media Campaigns, Advertising Campaigns, Digital Marketing, Web Analytics, Search Engine Optimization, Content Strategy, LinkedIn, Content Marketing, Social Media Marketing, Marketing Analytics, Target Audience, E-Commerce, Social Media Strategy, Smart Goals, Business Analysis, Market Analysis
高级设置 · 课程 · 1-3 个月

您将获得的技能: Social Media Strategy, Social Media Marketing, Instagram, Video Editing, Professional Development, Digital Content, Branding, Portfolio Management, Promotional Strategies
混合 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 推动参与, 客户体验战略(CX), 内容营销, 网络分析和 SEO, 数字化营销, AI 个性化服务, 跨渠道营销, 客户关系管理 (CRM) 软件, 用户体验, 营销策略与技巧, 搜索引擎优化, 搜索引擎营销, 品牌管理, 营销自动化, 内容战略, 营销策划, 社交媒体战略, 社交媒体营销, 社交媒体, 营销活动经理
攻读学位
初级 · 课程 · 1-4 周
Kennesaw State University
您将获得的技能: Marketing, MarTech, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Content Marketing, Consumer Behaviour, Digital Marketing, Branding, Digital Media Strategy, Digital Advertising
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: 营销分析, AI 个性化服务, 社交媒体内容, 目标受众, 电子邮件营销, 生成式人工智能, 社交媒体活动, Prompt Engineering, 营销材料, 内容创作, 客户洞察, ChatGPT
中级 · 指导项目 · 不超过 2 小时