整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

您将获得的技能: Strategic Communication, Performance Measurement, Key Performance Indicators (KPIs), Communication Planning, Strategic Leadership, Employee Engagement, Business Planning, Strategic Planning, Dashboard, Meeting Facilitation, Goal Setting, Planning, Organizational Strategy, Discussion Facilitation, Stakeholder Engagement, Presentations, Business Strategy, Leadership Development, Team Building, Teamwork
中级 · 课程 · 1-3 个月

您将获得的技能: Culture Transformation, Human Resource Strategy, Human Capital, Organizational Change, Diversity and Inclusion, Strategic Leadership, Talent Management, Business Transformation, Change Management, Workforce Planning, Organizational Effectiveness, Data-Driven Decision-Making, Predictive Analytics, Strategic Partnership
中级 · 课程 · 1-4 周

University at Buffalo
您将获得的技能: 集成开发环境, 解决方案设计, Data Validation, 开发环境, 网络语言, 事务处理, 事件驱动编程, 业务逻辑, 编程原则, 网络开发工具, 区块链, 计划发展
中级 · 课程 · 1-4 周

Queen Mary University of London
您将获得的技能: 研究方法, 统计假设检验, 数据收集, 科学与研究, 定量研究, 创建调查, 相关性分析, 分析, 提案制定, 统计分析, 研究设计, 市场调查, 定性研究, 回归分析, 焦点小组, 研究, 市场分析, 研究报告, 数据分析, 调查
初级 · 专项课程 · 3-6 个月

Real Madrid Graduate School Universidad Europea
您将获得的技能: Analytics, Performance Analysis, Descriptive Analytics, Business Analytics, Data-Driven Decision-Making, Data Analysis, Media and Communications, Analysis, Predictive Analytics, Performance Measurement, Data Collection, Small Data, Big Data, Spatial Analysis, Research, Performance Reporting, Learning Styles, Innovation, Leadership, Communication
初级 · 课程 · 1-4 周
Johns Hopkins University
您将获得的技能: 管理团队, 沟通, 探索性数据分析, 数据战略, 数据驱动的决策制定, 数据展示, 组织领导力, 工作流程管理, 数据分析, 数据质量, 数据管理, 数据科学, 团队管理, 项目管理, 统计报告, 团队激励, 面试技巧, 分析技能, 技术交流, 员工入职
初级 · 专项课程 · 1-3 个月

IESE Business School
您将获得的技能: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Verbal Communication Skills, Public Relations, Digital Marketing, Press Releases, Communication, Marketing Communications, Presentations, Non-Verbal Communication, Journalism, Content Creation, Crisis Management
初级 · 课程 · 1-4 周

您将获得的技能: Google Analytics, Marketing Analytics, Email Automation, Data-Driven Decision-Making, Web Analytics, Dashboard, Geospatial Information and Technology, Marketing, Data Analysis
初级 · 指导项目 · 不超过 2 小时

University of Pennsylvania
您将获得的技能: 集成开发环境, 数据结构, 脚本语言, 计算机编程, 软件开发工具, 编程原则, 计算思维, Python 程序设计, 文件输入/输出, Jupyter, 脚本
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Web Analytics and SEO, Google Analytics, Search Engine Optimization, Keyword Research, Web Analytics, Content Performance Analysis, Marketing Analytics, Data-Driven Decision-Making, Data Import/Export, Workflow Management, Data Integration, Performance Metric
初级 · 课程 · 1-4 周

您将获得的技能: Business Communication, Persuasive Communication, Influencing, Professionalism, Communication Strategies, Adaptability
中级 · 课程 · 1-3 个月

您将获得的技能: Copywriting, ChatGPT, Lead Generation, Social Media Content, Digital Publishing, Sales Process, Web Content, Sales Development, Marketing Materials, Content Creation, Digital Content, Advertising, Email Marketing, Prompt Engineering, Entrepreneurship, Persona Development
初级 · 课程 · 1-4 周