品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

您将获得的技能: Team Performance Management, Performance Management, Key Performance Indicators (KPIs), Performance Measurement, Employee Performance Management, Management Training And Development, Performance Metric, Performance Improvement, Human Resource Strategy, Performance Analysis, Business Metrics, Performance Review, Constructive Feedback, Organizational Strategy, Accountability, Employee Engagement, Data-Driven Decision-Making, Analytics, Continuous Improvement Process, Driving engagement
中级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 文本挖掘, 数据驱动的决策制定, 内容营销, 实时数据, 大数据, 社交媒体营销, 危机管理, 社交媒体战略, 社交媒体内容, 社交媒体, 分析, 品牌战略, 竞争分析
混合 · 课程 · 1-4 周

IESE Business School
您将获得的技能: Human Resource Policies, Human Resources Management and Planning, People Management, Talent Management, Compensation Management, Compensation Strategy, Recruitment, Talent Recruitment, Employee Performance Management, Performance Appraisal, Leadership Development, Leadership, Persona (User Experience)
混合 · 课程 · 1-3 个月

您将获得的技能: User Interface (UI), Prompt Engineering, Interaction Design, User Experience Design, Responsible AI, User Interface and User Experience (UI/UX) Design, Human Computer Interaction, User Flows, Usability Testing, Context Management, AI Personalization, Multimodal Prompts, User Research, Prototyping, Technical Communication, Data Ethics, Natural Language Processing
中级 · 课程 · 1-3 个月

Simplilearn
您将获得的技能: Marketing, Digital Marketing, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, E-Commerce, Social Media Marketing, Content Marketing, Search Engine Optimization, Video Production, Business Strategy, Brand Awareness, Web Analytics and SEO, Consumer Behaviour
初级 · 课程 · 1-4 周

Queen Mary University of London
您将获得的技能: 统计假设检验, 数据分析, 市场调查, 数据收集, 定量研究, 焦点小组, 提案制定, 科学与研究, 相关性分析, 回归分析, 定性研究, 研究设计, 研究方法, 统计分析, 创建调查, 市场分析, 研究报告, 分析, 调查, 研究
初级 · 专项课程 · 3-6 个月

您将获得的技能: Healthcare 5.0, Artificial Intelligence, AI Enablement, Jupyter, Healthcare Ethics, Health Informatics, Healthcare Industry Knowledge, LLM Application, Machine Learning, Deep Learning, Machine Learning Software, MLOps (Machine Learning Operations), Generative Model Architectures, Statistical Machine Learning, AI Product Strategy, Model Evaluation, Predictive Modeling, Data-Driven Decision-Making, Data Processing, Data Analysis
中级 · 专项课程 · 1-3 个月

您将获得的技能: Event Marketing, Target Audience, Adobe Express, Marketing Materials, Promotional Materials, Goal Setting, Promotional Strategies, Community Outreach, Content Creation, Event Planning, Performance Measurement, Marketing Analytics, Copywriting, Visual Design, Marketing Channel, Graphic Design, Branding, Strategic Partnership
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Prompt Patterns, Generative AI, Systems Analysis, AI Workflows, Business Analysis, Systems Architecture, Solution Architecture, Business Process Automation, Stakeholder Analysis, Prototyping, Software Architecture, Consulting, Systems Thinking, Responsible AI, Machine Learning, Business Communication, Project Documentation, Stakeholder Communications, Technical Consulting
初级 · 专项课程 · 1-3 个月

Adobe
您将获得的技能: Adobe Illustrator, Color Theory, Typography, Graphic and Visual Design, Graphic Design, Graphics Software, Graphic and Visual Design Software, Design, Adobe Creative Cloud, Design Elements And Principles, Digital Design, Generative AI, Creativity
混合 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies
初级 · 专项课程 · 3-6 个月

Insper
您将获得的技能: Operations Management, Business Operations, Process Management, Continuous Improvement Process, Manufacturing Operations, Quality Management, Process Improvement, Inventory Control, Operational Analysis, Inventory Management System, Production Process, Quality Control, Business Strategy
初级 · 课程 · 1-3 个月