营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

Vanderbilt University
您将获得的技能: Prompt Engineering, ChatGPT, Prompt Patterns, Database Design, LLM Application, Productivity, OpenAI, Data Migration, Generative AI, AI Enablement, Software Documentation, SQL, Dashboard, Artificial Intelligence, Database Management, Data Visualization, Large Language Modeling, Gap Analysis, Data Analysis, Automation
中级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Data Entry, Microsoft 365
中级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Search Engine Marketing, Google Ads, Content Creation, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Model Evaluation, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Sampling (Statistics), Statistical Methods, Model Deployment, Statistical Modeling, Human Machine Interfaces, Performance Metric, Performance Analysis, Applied Machine Learning, Anomaly Detection, Predictive Analytics
中级 · 课程 · 1-4 周

IBM
您将获得的技能: 原型设计, 数据科学, 探索性数据分析, 负责任的人工智能, 数据伦理, Prompt Engineering, 数据综合, ChatGPT, 深度学习, 预测建模, AI 赋能, 机器学习, 数据预处理, 功能工程, 生成式人工智能, 人工智能和机器学习(AI/ML), 数据分析, 数据可视化, 提示模式, AI 工作流程
中级 · 专项课程 · 1-3 个月

ESSEC Business School
您将获得的技能: 在线广告, 接待服务, 业务建模, 营销渠道, 网络分析, 网页设计与开发, 营销策略, 直销, 预订(销售), 收入管理, 电子商务, 酒店管理
混合 · 课程 · 1-4 周

您将获得的技能: Dashboard, Interactive Data Visualization, Power BI, Data Storytelling, Data Visualization Software, Key Performance Indicators (KPIs), Business Intelligence, Data Ethics, Collaboration, Data Governance, Data Sharing, Performance Reporting, Data-Driven Decision-Making, Statistical Reporting, Business Analytics, Data Management, Data Security, Performance Management, Continuous Deployment, Cloud-Based Integration
中级 · 课程 · 1-4 周
Duke University
您将获得的技能: 仪表板, 可视化(计算机制图), 商业分析, 业务流程改进, Tableau 软件, 业务过程, 数据叙事, 利益攸关方沟通, 演讲, 数据操作, 数据可视化软件, 数据分析, 数据可视化
混合 · 课程 · 1-3 个月

您将获得的技能: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Business Marketing, Marketing Design, Marketing, Business, Design, Graphic and Visual Design, Graphic Design, Color Matching, Design Elements And Principles
高级设置 · 指导项目 · 不超过 2 小时

您将获得的技能: Responsible AI, Data Ethics, AI Security, Regulatory Compliance, Artificial Intelligence, Business Ethics, Risk Analysis, SAS (Software), Compliance Training, Data Integrity, Human Centered Design, Accountability, Analytics, Diversity and Inclusion, Information Privacy, Data Governance, Data Analysis, Data Management, Model Deployment
初级 · 课程 · 1-4 周

您将获得的技能: Earned Value Management, Workflow Management, Business Process Automation, Change Management, Project Management, Project Controls, Performance Measurement, Automation, Predictive Modeling, AI Enablement, Strategic Communication, Data-Driven Decision-Making, Risk Analysis, Process Improvement and Optimization, Process Optimization, Analytics, Cloud-Based Integration, Generative AI, Systems Integration, Machine Learning
高级设置 · 专项课程 · 3-6 个月

IESE Business School
您将获得的技能: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Balance Sheet, Financial Accounting, Product Marketing, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, Financial Analysis, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Case Studies, Market Share
初级 · 专项课程 · 3-6 个月