市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

University of Maryland, College Park
您将获得的技能: 写作, 商务写作, 专业发展, 目标市场, 战略营销, 招聘, 面试技巧, 营销, 叙事, 沟通, 演讲, 智能目标, 营销策划, 个人属性
混合 · 课程 · 1-3 个月

IESE Business School
您将获得的技能: Financial Acumen, Financial Statements, Working Capital, Financial Analysis, Balance Sheet, Financial Management, Return On Investment, Forecasting, Profit and Loss (P&L) Management, Operational Analysis, Business Metrics, Cash Flow Forecasting, Financial Modeling, Accounts Receivable, Accounts Payable, Inventory Management, Business Strategy
初级 · 课程 · 1-4 周

您将获得的技能: Instagram, Storytelling, Content Creation, Marketing Design, Facebook, Graphic and Visual Design Software, Social Media, Social Media Content, Graphic Design, Social Media Marketing, Marketing Materials
初级 · 指导项目 · 不超过 2 小时

Emory University
您将获得的技能: AI Personalization, Personalized Service, Customer experience improvement, Marketing Psychology, ChatGPT, Business-To-Consumer, Customer Engagement, Consumer Behaviour, Customer Service, Artificial Intelligence, Automation, Marketing, Responsible AI, Marketing Analytics, Algorithms, Content Management
中级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Prompt Engineering, 在线广告, 文案写作, 生成式人工智能, 广告, 社交媒体内容, 内容创作, 营销心理学, 博客, 目标受众
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Target Audience, Social Media Campaigns, Social Media, Social Media Marketing, Advertising, Social Media Content, Digital Advertising, Videography
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Marketing Budgets, Advertising Campaigns, Campaign Management, Search Engine Marketing, Online Advertising, Social Media Campaigns, Facebook, Paid media, Digital Advertising, Budget Management, Advertising, Account Management, Target Audience, User Accounts, Organizational Skills
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Canva (Software), Photo Editing, Content Creation, Image Quality, Graphic Design, Data Sharing, Design, Graphic and Visual Design Software, Editing, Digital Marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Google Sheets, Collaborative Software, Productivity Software, Organizational Skills, Spreadsheet Software, Project Management Software, Project Coordination, Small Business Accounting, Data Management, Project Management, Business
初级 · 指导项目 · 不超过 2 小时
Northwestern University
您将获得的技能: 导师, 医疗保健行业知识, 管理团队, 语言交流技能, 公开演讲, 个人发展, 建立关系, 医疗保健
混合 · 课程 · 1-3 个月

您将获得的技能: Value Propositions, Emotional Intelligence, Business Planning, Productivity, Financial Statements, Financial Acumen, User Research, Target Audience, Business Marketing, Microsoft Excel, Marketing Strategies, Customer Acquisition Management, Content Marketing, Financial Analysis, Branding, Market Research, Social Media Strategy, Adaptability, Digital Marketing, Data Visualization
初级 · 专项课程 · 3-6 个月

Fundação Instituto de Administração
您将获得的技能: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Target Market, Digital Transformation, Digital Marketing, Digital Communications, Marketing Analytics, MarTech, Market Intelligence, Communication Strategies
初级 · 课程 · 1-4 周