营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

您将获得的技能: Search Engine Optimization, Generative AI, Content Strategy, AI Enablement, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Digital Content, Social Media, JSON
中级 · 课程 · 1-4 周
University of Maryland, College Park
您将获得的技能: AI Personalization, Responsible AI, Deep Learning, Forecasting, Business Leadership, Risk Management, Business Analytics, Machine Learning, Analytics, Artificial Intelligence, Marketing Analytics, Applied Machine Learning, Customer Analysis, Supply Chain Management, Data-Driven Decision-Making, Big Data, People Analytics
中级 · 课程 · 1-3 个月

您将获得的技能: Prompt Engineering, AI Personalization, Personalized Service, Marketing Communications, Customer Communications Management, Content Development and Management, Customer Engagement, Promotions and Campaigns
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 客户洞察, 市场调查, 数据综合, Microsoft PowerPoint, 营销, 战略营销, 数据可视化软件, 社交媒体营销, 数据叙事, 广告, 目标受众, 语言交流技能, 演讲, 市场分析, 数据分析, 数字化营销
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Marketing Strategies, Blogs, Marketing Psychology, Collaborative Software, AI Enablement, ChatGPT, Online Advertising, MarTech, Graphic Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
中级 · 专项课程 · 1-3 个月

您将获得的技能: 数据驱动的决策制定, 商业智能, 仪表板, Excel 公式, 微软Excel, 商业分析, 电子表格软件, 数据展示, 客户分析, 数据清理, 数据叙事, 分析, 大数据, Microsoft PowerPoint, 数据可视化软件, 业务咨询, 目标受众, 演讲, 数据分析, 数据可视化
初级 · 专项课程 · 3-6 个月

University of California, Davis
您将获得的技能: 内容创作, 搜索引擎营销, 社交媒体营销, 网络分析和 SEO, 建立关系, 影响, 社交媒体战略, 品牌意识, 搜索引擎优化, 社交媒体, 数字媒体战略, 目标受众, 内容战略, 关键词研究, 内容营销
中级 · 课程 · 1-4 周

Meta
您将获得的技能: 在线广告, 投标, 性能分析, 数字广告, 社交媒体营销, 营销活动经理, Facebook, 广告, 付费媒体, Instagram, 预算管理, 社交媒体, 目标受众, 内容性能分析, 广告活动, 营销预算
初级 · 课程 · 1-3 个月

您将获得的技能: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Web Design, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Data Ethics, User Centered Design, Usability, Interviewing Skills, Applicant Tracking Systems
攻读学位
初级 · 专业证书 · 3-6 个月

Coursera
您将获得的技能: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Theory, Typography, Storytelling, Marketing Collateral, Marketing Design, Interactive Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding, Content Creation
初级 · 专业证书 · 3-6 个月

您将获得的技能: Predictive Modeling, Data Visualization, Data Presentation, Data-Driven Decision-Making, Advanced Analytics, Business Analytics, AI Enablement, Business Reporting, Global Marketing, User Feedback, Regional Sales, Presentations, Key Performance Indicators (KPIs), Law, Regulation, and Compliance
初级 · 课程 · 1-4 周

您将获得的技能: Order Fulfillment, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Marketing, Retail Management, Sales, Shipping and Receiving, Marketing Strategies, Market Trend, Process Optimization, Target Audience
初级 · 课程 · 1-4 周