全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。

University of Colorado Boulder
您将获得的技能: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Promotions and Campaigns, Social Media Campaigns, Marketing, Business Strategy, Communication, Business Communication, Business Process
初级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Development, Blogs, Social Media, Content Management, Marketing, Design, Computer Science
高级设置 · 指导项目 · 不超过 2 小时

您将获得的技能: Search Engine Optimization, Case Studies, Process Improvement and Optimization, Web Analytics and SEO, Competitive Analysis, Keyword Research, Content Strategy, Business Strategy, Marketing Strategies, Analysis, Auditing
混合 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, E-Commerce, Target Audience, Customer Relationship Management, Customer Retention, Marketing Analytics, Campaign Management
初级 · 专业证书 · 3-6 个月
IE Business School
您将获得的技能: 集思广益, 创造力, 叙事, 打造品牌, 提案制定, 演讲, 营销活动经理, 生产规划, 目标受众, 创意设计, 广告活动, 摄影, 品牌战略, 价值主张, 生产流程, 营销设计, 广告, 营销传播
初级 · 课程 · 1-3 个月

您将获得的技能: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Enablement, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Anomaly Detection, Generative Adversarial Networks (GANs), Marketing Operations, Data Ethics, Generative AI, Marketing Analytics, Marketing Automation
初级 · 专项课程 · 3-6 个月

University of Pennsylvania
您将获得的技能: 商业分析, 运行效率, 商业策略, 同行评审, 数据驱动的决策制定, 演讲, 广告, 数字广告, 分析, 绩效衡量, 数据分析, 业务, 营销分析, 问题管理, 营销策略, 营销
中级 · 课程 · 1-3 个月
Illinois Tech
您将获得的技能: Market Dynamics, Supply And Demand, Game Theory, Product Lifecycle Management, Business Strategy, Competitive Analysis, Business Economics, Business Strategies, Innovation, Strategic Thinking, Cost Reduction, Economics, Market Trend, Strategic Decision-Making, Price Negotiation, Global Marketing, Market Analysis, Strategic Planning, Team Leadership, Adaptability
攻读学位
初级 · 专项课程 · 3-6 个月

Arizona State University
您将获得的技能: 创新, 写作, 学习管理系统, 口语理解, 扫盲, 语法, 英语, 语言能力, 数字教学法, 语言学习, 词汇, 教学, 数字扫盲, 技术战略, 教育软件和技术
初级 · 专项课程 · 3-6 个月
Ludwig-Maximilians-Universität München (LMU)
您将获得的技能: 留住客户, 产品战略, 市场动态, 增长战略, 竞争分析, 企业战略, 新业务开发, 战略伙伴关系, 兼并与收购, 合规管理, 市场分析, 营销
混合 · 课程 · 1-3 个月

您将获得的技能: Prompt Engineering, Sales Process, Sales Presentations, Verbal Communication Skills, Product Knowledge, Communication, Sales Enablement, Sales, Non-Verbal Communication, General Sales Practices, Sales Strategy, Microsoft Copilot, Personalized Service, Value Propositions, Customer Relationship Management, AI Enablement
高级设置 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: 利益相关者的参与, 安全管理, 销售支持, 客户沟通管理, 营销管理, 自动化, 用户关系管理, 客户关系管理 (CRM) 软件, 业务报告, 客户参与, 账户管理, Salesforce, 数据管理, Data Management, 客户成功管理, 营销自动化, 数据安全, 销售开发, 销售管道, 用户账户, 基于云的集成
初级 · 课程 · 1-4 周