品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

West Virginia University
您将获得的技能: 招聘, 支出管理, 人才招聘, 薪酬战略, 营销预算, 一般销售做法, 商业道德, 法律风险, 员工培训, 组织结构, 销售, 账户管理, 内部销售, 销售策略, Operator Expense, 销售培训, 销售区域管理, 培训与发展, 销售管理, 销售流程
初级 · 专项课程 · 3-6 个月

Universitat Autònoma de Barcelona
您将获得的技能: 品牌营销, 促销策略, 利益相关者分析, 员工参与, 业务规划, 提案制定, 利益相关者管理, 同行评审, 案例研究, 商业开发, 品牌管理, 活动管理, 广告销售, 推动参与
初级 · 课程 · 1-3 个月

Northeastern University
您将获得的技能: Engineering Management, Project Risk Management, Innovation, Risk Management, Project Management, Project Design, Project Management Life Cycle, Cost Management, Creativity, Planning, Organizational Structure, Project Planning, Creative Thinking, Budgeting, Work Breakdown Structure, Leadership and Management, Organizational Strategy, Agile Methodology, Resource Allocation
初级 · 课程 · 1-3 个月

Fundação Instituto de Administração
您将获得的技能: 营销, 跨职能合作, 组织战略, 产品规划, 战略营销, 营销策划, 销售, 案例研究, 冲突管理, 销售策略, 销售管理, 产品推广, 差距分析, 商业营销
中级 · 课程 · 1-4 周

您将获得的技能: Agile Methodology, User Story, Agile Software Development, Business Analysis, Sprint Retrospectives, Agile Project Management, Agile Product Development, Team Building, Process Design, Scrum (Software Development), Risk Management, Business Requirements, User Acceptance Testing (UAT), Business Valuation, Requirements Analysis, Project Management, Prioritization
中级 · 课程 · 1-3 个月

LearnKartS
您将获得的技能: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Search Engine Marketing, Marketing, Advertising, Digital Advertising, Campaign Management, Bidding, Target Audience, Web Analytics, Target Market, Content Performance Analysis, Account Management
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 创新, 付款处理, 环境、社会和公司治理(ESG), 技术战略, 金融科技, 财富管理, 创业融资, 信用卡/借记卡处理, 金融服务, 消费者行为, 财务条例, 投资, 资产管理
初级 · 课程 · 1-4 周

您将获得的技能: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Business Communication, Stakeholder Engagement, Public Relations, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Digital Communications, Drive Engagement, Employee Engagement, Brand Management
初级 · 课程 · 1-4 周

Google Cloud
您将获得的技能: Prompt Engineering, Responsible AI, Google Gemini, Generative AI Agents, AI Security, Google Workspace, Generative AI, Retrieval-Augmented Generation, Gemini, Google Cloud Platform, Large Language Modeling, AI Product Strategy, Tool Calling, AI Enablement, Unstructured Data, Productivity Software, Cloud Management, Cloud Computing, Artificial Intelligence, Collaboration
初级 · 专项课程 · 3-6 个月

University of Maryland, College Park
您将获得的技能: 销售开发, 外部销售, 新兴技术, 协商方法, 网络安全, 需求评估, 克服 Object, 解决方案销售工程, 销售, 结算(销售), 探矿和鉴定, 云计算, 谈判, 内部销售, 销售策略, 技术销售, 销售演示, 销售管理, 销售流程
初级 · 课程 · 1-3 个月

您将获得的技能: Google Analytics, Web Analytics, Marketing Analytics, Looker (Software), Real Time Data, Analytics, Google Ads, Data Analysis, Customer Insights, Target Audience, Marketing Strategies, Performance Analysis, Customer Retention, E-Commerce
初级 · 课程 · 1-4 周
Arizona State University
您将获得的技能: Business Ethics, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Brainstorming, Negotiation, Purchasing, Verbal Communication Skills, Business Writing, Presentations, Product Planning, Telephone Skills, Business Communication, Advertising, Business Correspondence, Business Planning, Financial Analysis, Communication, Marketing
中级 · 专项课程 · 3-6 个月