市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

Microsoft
您将获得的技能: Microsoft Copilot, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Generative AI, Business Process Automation, AI Security, Customer Service, Business Metrics, AI Enablement, Return On Investment, Automation, Customer Retention, Critical Thinking
初级 · 课程 · 1-4 周

Amazon Web Services
您将获得的技能: Generative AI, Business Metrics, Machine Learning Methods, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement, Machine Learning, Machine Learning Algorithms, Model Evaluation, Artificial Intelligence, Model Deployment, Key Performance Indicators (KPIs), Performance Measurement, Performance Metric, AI Product Strategy, Business Solutions
初级 · 课程 · 1-4 周

您将获得的技能: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Brand Loyalty, Customer Retention, Customer Relationship Building, Customer Engagement, Organizational Strategy, Marketing Automation, Case Studies, Value Propositions, Market Analysis, Portfolio Management, Analysis, Business Strategy, Competitive Analysis
初级 · 专项课程 · 1-3 个月
INSEAD
您将获得的技能: 创新, Data Governance, 新兴技术, 业务转型, 企业战略, 业务建模, 商业技术, 商务, 金融科技, 技术战略, 管理, 组织结构, 企业可持续发展, 区块链, 高管风采, 新业务开发, 网络治理, 战略领导力, 知识产权, 业务领导
混合 · 课程 · 1-3 个月

Coursera
您将获得的技能: Marketing Materials, Marketing Design, Typography, Graphic and Visual Design Software, Graphic Design, Promotional Materials, Advertising, Presentations, Marketing, Social Media Content, Social Media Marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Sustainable Business, Sustainable Development, Organizational Leadership, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing
攻读学位
初级 · 专项课程 · 1-3 个月

您将获得的技能: Instagram, Storytelling, Content Creation, Marketing Design, Facebook, Graphic and Visual Design Software, Social Media, Social Media Content, Graphic Design, Social Media Marketing, Marketing Materials
初级 · 指导项目 · 不超过 2 小时

Emory University
您将获得的技能: AI Personalization, Personalized Service, Customer experience improvement, Marketing Psychology, ChatGPT, Business-To-Consumer, Customer Engagement, Consumer Behaviour, Customer Service, Artificial Intelligence, Automation, Marketing, Responsible AI, Marketing Analytics, Algorithms, Content Management
中级 · 课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Sustainable Business, Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Development, Sustainability Standards, Business Reporting, Annual Reports, Strategic Leadership, Leadership, Social Impact, Climate Change Mitigation, Marketing Management, Accounting, Marketing, Communication
攻读学位
中级 · 课程 · 1-3 个月

Coursera
您将获得的技能: 在线广告, 社交媒体内容, Prompt Engineering, 生成式人工智能, 目标受众, 营销心理学, 博客, 广告, 内容创作, 文案写作
初级 · 课程 · 1-4 周

University of California, Santa Cruz
您将获得的技能: 企业战略, 电子商务, 搜索引擎优化, 业务沟通, 创业, 打造品牌, 工作流程管理, 项目管理, 用户关系管理, 业务过程, 社交媒体营销, 营销, 网页设计与开发, 业务规划
初级 · 课程 · 1-4 周

您将获得的技能: Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Customer Retention, Customer Relationship Building, Marketing Automation, Value Propositions, Portfolio Management, Performance Measurement, Automation
混合 · 课程 · 1-4 周