市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

Coursera
您将获得的技能: Email Marketing, Brand Marketing, Brand Strategy, Storytelling, Marketing Materials, Branding, Microsoft Outlook, Gmail, Marketing Communications, Communication Strategies, Business Communication
初级 · 课程 · 1-4 周

您将获得的技能: Performance Reporting, Content Performance Analysis, Web Analytics, Google Analytics, Driving engagement, Performance Analysis, Marketing Analytics, Content Strategy, Data Analysis, Data-Driven Decision-Making, Target Audience, Analytics, Customer Insights, Trend Analysis, Marketing Strategies, Process Optimization, Multimedia
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Email Marketing, Data Cleansing, Performance Analysis, Performance Measurement, Key Performance Indicators (KPIs), Marketing Effectiveness, Data Quality, Data Maintenance, Data Validation, Process Improvement and Optimization
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Google Analytics, Marketing Analytics, Marketing Budgets, Marketing Effectiveness, Web Analytics, Data-Driven Decision-Making, Return On Investment, Analytics, Performance marketing, Campaign Management, Financial Analysis, Event Monitoring, Data Analysis, Performance Analysis, Budget Management, Decision Making, Report Writing
中级 · 课程 · 1-4 周

您将获得的技能: 微软Excel, 数据整理, 电子表格软件, 数据质量, 数据导入/导出, 透视表和图表, 数据科学, 数据操作, 谷歌工作表, 数据分析, 信息隐私, Excel 公式, 数据清理
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Content Performance Analysis, Content Marketing, Content Strategy, Marketing Effectiveness, Strategic Prioritization, Target Audience, Marketing Planning, Content Creation, Prioritization, Persona Development, Performance Measurement, Data-Driven Decision-Making, Web Analytics, Key Performance Indicators (KPIs), Spreadsheet Software
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Marketing Strategies, Blogs, Collaborative Software, AI Enablement, ChatGPT, MarTech, Graphic Design, Multimedia, Graphic and Visual Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
中级 · 专项课程 · 1-3 个月

The State University of New York
您将获得的技能: 竞争分析, 电子商务, 客户参与, 创业, 业务建模, 角色开发, 打造品牌, 内容创作, 市场营销和公共关系, 文案写作, 价值主张, 演讲, 营销, 摄影, 视频制作, 网页设计与开发
初级 · 课程 · 1-4 周

您将获得的技能: Keyword Research, Search Engine Marketing, Campaign Management, Google Ads, Online Advertising, Return On Investment, Pay Per Click Advertising, Performance marketing, Advertising Campaigns, Marketing Effectiveness, Cost Reduction, Paid media, Performance Measurement
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Brand Awareness, Data Storytelling, Brand Strategy, Data Integration, Brand Management, Trend Analysis, Dashboard, Press Releases, Marketing Analytics, Case Studies, Competitive Analysis, Marketing Strategies, Social Media Campaigns, Market Intelligence, Data-Driven Decision-Making
中级 · 课程 · 1-4 周

Alex Genadinik
您将获得的技能: LinkedIn, Lead Generation, Sales Prospecting, Prospecting and Qualification, B2B Sales, Sales Pipelines, Business Marketing, Professional Networking, Relationship Building, Copywriting, Branding, Automation
混合 · 课程 · 1-4 周