整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

S.P. Jain Institute of Management and Research
您将获得的技能: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Communications, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Market Analysis, Price Negotiation, Value Propositions
初级 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: 文化多样性, 人际沟通, 沟通策略, 文化敏感性, 跨文化能力, 沟通, 冲突管理
混合 · 课程 · 1-3 个月

您将获得的技能: Digital Marketing, Digital Media Strategy, Digital Advertising, Growth Strategies, Social Media, Pay Per Click Advertising, Market Analysis
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 改善客户体验, 数字化转型, 人工智能, 营销策略, 竞争分析, 营销分析, 数字化营销, AI 个性化服务, 企业战略, 数据驱动的决策制定, 网络分析, 客户参与, 营销, 案例研究
初级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: Internal Communications, Corporate Communications, Employee Engagement, Diversity Equity and Inclusion Initiatives, Strategic Communication, Crisis Management, Drive Engagement, Business Communication, Workplace inclusivity, Organizational Change, Communication Strategies, Leadership, Culture
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 数字化转型, 营销策略, 数字化营销, 数字广告, MarTech, 消费者行为, 电子商务, 创新, 客户参与, 营销, 产品推广, 产品开发
攻读学位
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: A/B 测试, 营销策略, 内容营销, 整合营销传播, 数字广告, 推动参与, 自有媒体, 广告, 数字媒体战略, 付费媒体, 关键绩效指标 (KPI), 客户参与, Facebook, 赢得媒体, 社交媒体战略, 内容创作, 社交媒体营销, 全球营销, 社交媒体
混合 · 课程 · 1-4 周

Arizona State University
您将获得的技能: 集思广益, 商业营销, 促销策略, 员工调查, 演讲, 沟通策略, 广告, 咨询式销售, 商务信函, 销售演示, 说服沟通, 销售技巧, 营销传播, 产品推广, 词汇
中级 · 课程 · 1-3 个月

Coursera
您将获得的技能: 项目管理, 整合营销传播, 团队管理, 营销管理, 沟通策略, 领导力培养, 数据驱动的决策制定, 跨职能合作, 创新, 生成式 AI 代理, 内容创作
中级 · 课程 · 1-4 周

Starweaver
您将获得的技能: Corporate Communications, Internal Communications, Strategic Communication, Crisis Management, Business Communication, Business Ethics, Stakeholder Communications, Public Relations, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Social Media
初级 · 课程 · 1-4 周

Illinois Tech
您将获得的技能: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation
攻读学位
初级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Business Planning, Marketing Management, Customer Retention, Marketing Communications, Brand Strategy, Product Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis, Brand Awareness, Key Performance Indicators (KPIs), Smart Goals, Business Metrics, Analysis
初级 · 课程 · 1-4 周