Brand Management

品牌管理是一种创造、发展和维护品牌在市场中的声誉、形象和价值的战略方法。Coursera 的品牌管理目录让您掌握在当今动态市场环境中有效管理和维持品牌所需的知识和工具。您将学习到品牌战略、品牌资产和估值、消费者行为及其对品牌定位的影响、品牌传播技巧以及数字媒体在品牌推广中的作用。这套技能将使您能够建立和提升品牌 Identity、衡量品牌绩效,并为品牌的发展和可持续性做出战略决策。
28凭据
1个在线学位
133门课程

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寻找最适合您目标的品牌管理课程

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    您将获得的技能: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Peer Review, Marketing, Brand Awareness, Product Strategy, Revenue Management, Retail Management, Strategic Decision-Making, Case Studies, Marketing Channel, Strategic Marketing, Supply Chain Planning

  • 状态:预览

    您将获得的技能: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies

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    Coursera Instructor Network

    您将获得的技能: Digital Advertising, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Strategic Planning, Social Media Management, Trend Analysis

  • 状态:免费

    您将获得的技能: Marketing Effectiveness, Marketing, Sales Process, Marketing Strategies, Sales Strategy, Marketing Planning, Value Propositions, Sales, Brand Strategy, Marketing Communications, Digital Marketing, Marketing Analytics, Brand Management, Business Metrics, Performance Metric, Goal Setting

  • 状态:预览

    您将获得的技能: Customer Service, Advertising, Market Research, Value Propositions, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics, Customer Insights, Supply Chain Management, Sales Management, B2B Sales, Marketing Strategies, Selling Techniques, Competitive Analysis, Communication

  • 状态:预览

    您将获得的技能: Food and Beverage, Product Knowledge, Customer experience strategy (CX), Hospitality, Operational Excellence, Business Management, Global Marketing, Professional Networking, Consumer Behaviour, Thought Leadership, Product Management, Business Strategy, Growth Strategies, Brand Management, Innovation, Market Opportunities, Marketing

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    University of Pennsylvania

    您将获得的技能: 商业估值, 案例研究, 资产保护, 营销, 战略思维, 创新, 法律, 判例法, Regulation and Legal Compliance, 规划, 知识产权, 资产管理, 法律风险, 品牌意识, 创造力, 法律战略, 企业战略, 品牌管理, 战略规划, 包装和标签

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    您将获得的技能: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research

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    The Hong Kong University of Science and Technology

    您将获得的技能: 案例研究, 商业法, 创新, 新产品开发, 战略伙伴关系, 知识产权, 兼并与收购, 判例法, 电子商务, 法律风险, 企业战略, 业务过程, 数字资产, 法律战略, 品牌管理, 价格谈判, 全球营销, 新业务开发, 法律诉讼

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    您将获得的技能: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Social Media Marketing, Marketing Analytics, Marketing Strategies, Lead Generation, Customer Acquisition Management, Content Marketing

  • 状态:免费试用

    IE Business School

    您将获得的技能: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, New Product Development, Product Improvement, Customer Engagement, Business Strategies, User Experience, Customer Insights, Consumer Behaviour, Portfolio Management, Competitive Analysis, Employee Engagement

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    University of California, Irvine

    您将获得的技能: 媒体与传播, 同行评审, 内容创作, 现场直播, 合同谈判, 市场动态, 组织战略, 研究, 建立关系, 业务规划, 视频游戏开发, 组织结构, 打造品牌, 员工队伍规划, 媒体战略, 游戏设计, 高等教育, 筹资, 品牌管理, 招聘

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