In this short, hands-on course, learners explore how to monitor and interpret online conversations that shape a brand’s visibility. Using tools like Google Alerts and web monitoring dashboards, the course walks through setting up brand mention tracking, interpreting key metrics such as impressions, mentions, and share of voice, and understanding how those numbers reflect awareness growth. Through guided activities, learners create alert labels, analyze data for accuracy, and organize findings into clear reports. Case examples and interactive discussions help connect tracking metrics to real-world marketing decisions. By the end, learners can confidently measure brand visibility trends, identify new awareness opportunities, and communicate results that link monitoring insights to campaign performance.
Track & Grow Brand Mentions
您将学到什么
Set up and manage brand mention tracking systems using tools like Google Alerts and web monitoring dashboards
Analyze brand mention metrics (impressions, mentions, share of voice) to measure visibility trends and awareness growth
Create reports that connect monitoring insights to marketing campaign performance and decision-making
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有1个模块
In this short, hands-on course, learners explore how to monitor and interpret online conversations that shape a brand’s visibility. Using tools like Google Alerts and web monitoring dashboards, the course walks through setting up brand mention tracking, interpreting key metrics such as impressions, mentions, and share of voice, and understanding how those numbers reflect awareness growth. Through guided activities, learners create alert labels, analyze data for accuracy, and organize findings into clear reports. Case examples and interactive discussions help connect tracking metrics to real-world marketing decisions. By the end, learners can confidently measure brand visibility trends, identify new awareness opportunities, and communicate results that link monitoring insights to campaign performance.
涵盖的内容
6个视频3篇阅读材料5个作业
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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