消费者行为课程可以帮助您了解市场细分、购买决策过程以及文化对购买习惯的影响。您可以掌握分析消费者数据、制定有效营销策略以及了解影响购买决策的心理诱因的技能。许多课程都会介绍调查、解析软件和客户关系管理系统等工具,这些工具有助于收集洞察力和调整营销工作,以满足消费者的需求。
University of Illinois Urbana-Champaign
您将获得的技能: 创造力, 文化, 跨职能合作, 人员管理, 沟通, 管理团队, 创新, 创造性思维, 影响, 团队合作, 叙事, 演讲, 决策, 协作, 社交技能, 说服沟通
初级 · 课程 · 1-4 周

您将获得的技能: 威胁建模, 恶意软件保护, 异常检测, 生成式人工智能, 事件响应, 威胁检测, 人工智能, 网络威胁情报, Prompt Engineering, AI 安全, 安全信息与事件管理(SIEM), 漏洞管理, 网络安全
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: 营销材料, 价值主张, 目标受众, 产品知识, 文案写作, 用户研究, 写作与编辑, ChatGPT, Prompt Engineering, 营销传播
初级 · 指导项目 · 不超过 2 小时

IE Business School
您将获得的技能: Case Studies, Market Research, Marketing Planning, Market Analysis, Strategic Marketing, Consumer Behaviour, Marketing Management, Marketing Effectiveness, Plan Execution, Marketing Strategy and Techniques, Target Market, Product Marketing, Marketing Communications, Hotels and Accommodations, Return On Investment
初级 · 课程 · 1-3 个月

National Academy of Sports Medicine
您将获得的技能: Goal Setting, Growth Mindedness, Overcoming Obstacles, Smart Goals, Health And Wellness Coaching, Personal Development, Empowerment, Coaching, Behavior Management, Self-Awareness, Self-Motivation, Action Oriented, Positivity, Planning
初级 · 课程 · 1-4 周

Parsons School of Design, The New School
您将获得的技能: 国际关系, 沟通, 劳动关系, 管理团队, 社会经济学, 创新, 市场动态, 可持续发展, 社会正义, 批判性思维, 世界历史, 经济发展, 行为经济学, 全球营销, 经济学
初级 · 课程 · 1-3 个月

Case Western Reserve University
您将获得的技能: 财务规划, 招聘, 客户服务, 保险, 人才招聘, 仲裁, 关系管理, 案例研究, 合同谈判, 品牌营销, 品牌管理, 知识产权
初级 · 课程 · 1-3 个月

Fundação Instituto de Administração
您将获得的技能: Marketing Strategies, Customer experience strategy (CX), Strategic Marketing, Marketing, Digital Marketing, Customer Analysis, Communication Planning, Marketing Management, Integrated Marketing Communications, Marketing Effectiveness, Consumer Behaviour, Customer Insights, Target Market, Marketing Analytics, Digital Transformation, Sales Strategy, Digital Advertising, Sales Process, Marketing Strategy and Techniques, Digital Communications
初级 · 专项课程 · 3-6 个月

Arizona State University
您将获得的技能: Strategic Thinking, Visionary, Research, Influencing, Strategic Decision-Making, Data Collection, Systems Thinking, Strategic Planning, Proactivity, Negotiation, Business Strategy, Complex Problem Solving, Surveys, Creative Thinking, Scientific Methods, Decision Making, Recognizing Others, Active Listening, Cognitive flexibility, Research Methodologies
初级 · 专项课程 · 3-6 个月

University of Michigan
您将获得的技能: Brand Strategy, Branding, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Competitive Analysis, Emotional Intelligence, Concision, Creativity, Case Studies
初级 · 课程 · 1-4 周

Rutgers the State University of New Jersey
您将获得的技能: Logistics, Logistics Management, Warehouse Management, Supply Chain Management, Supply Chain, Transportation Management, Supply Chain Systems, Inventory and Warehousing, Order Fulfillment, Relationship Management, Supplier Relationship Management, Cash Flows, Complex Problem Solving
高级设置 · 课程 · 1-4 周

Universidad de Palermo
您将获得的技能: Advertising, Social Media Management, Marketing Communications, Integrated Marketing Communications, Digital Advertising, Social Media Marketing, Marketing, Strategic Communication, Digital Marketing, Target Audience, Consumer Behaviour
初级 · 课程 · 1-4 周