影响者营销课程可以帮助您学习受众定位、内容创作、活动策略和解析。您可以培养谈判合作关系、衡量参与度以及制作能与特定人群产生共鸣的引人注目的叙述等方面的技能。许多课程都会介绍社交媒体平台、解析软件和内容管理系统等工具,展示这些资源如何提高您执行有效营销活动和跟踪绩效的能力。

Coursera
您将获得的技能: Marketing Materials, Copywriting, Generative AI, Marketing Design, Content Marketing, Prompt Engineering, Content Creation, Marketing Strategies, Responsible AI, AI Enablement, MarTech, ChatGPT, Operational Efficiency
中级 · 课程 · 1-4 周

Arizona State University
您将获得的技能: Sales Presentations, Graphic Design, Brainstorming, Verbal Communication Skills, Presentations, Communication, English Language, Advertising, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Business Communication, Business Marketing, Communication Strategies, Marketing, Marketing Psychology, Professional Networking, Vocabulary
中级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Search Engine Marketing, Google Ads, Content Creation, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence
初级 · 课程 · 1-4 周
IE Business School
您将获得的技能: 客户洞察, 色彩理论, 品牌战略, 竞争分析, 目标市场, 营销策略, 广告, 营销, 消费者行为, 排版, 价值主张, 打造品牌, 品牌意识, 叙事, 目标受众, 品牌管理, 营销心理学, 徽标设计
中级 · 课程 · 1-3 个月

您将获得的技能: Sales, Product Promotion, Growth Strategies, Product Knowledge, Email Marketing, Web Analytics and SEO, Product Strategy, Merchandising, Marketing Automation, Order Management, Order Fulfillment, Branding, International Relations, Business Management
中级 · 课程 · 1-4 周

Università Bocconi
您将获得的技能: 数据驱动的决策制定, 用户关系管理, 品牌战略, 领导力研究, 改善客户体验, 营销, 团队管理, 领导与管理, 品牌管理, 企业管理, 艺术史, 创新, 筹资
混合 · 课程 · 1-3 个月

您将获得的技能: Campaign Management, Google Ads, LinkedIn, Facebook, Bidding, Target Audience, Keyword Research, Performance marketing, Advertising Campaigns, Social Media Campaigns, Pay Per Click Advertising, Pinterest, Search Engine Marketing, Social Media, Paid media, Online Advertising, Lead Generation, TikTok, Advertising, Digital Advertising
初级 · 专项课程 · 3-6 个月
University of Pennsylvania
您将获得的技能: 心理学, 客户参与, 员工参与, 社会影响, 营销, 设计思维, 激励技能, 游戏设计, 行为经济学, 培训与发展, 项目设计, 推动参与, 行为管理
混合 · 课程 · 1-3 个月

Microsoft
您将获得的技能: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Content Creation, Marketing Operations, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Ideation, AI Personalization, Social Media Content, Data Analysis
初级 · 专项课程 · 1-3 个月

IE Business School
您将获得的技能: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales
初级 · 课程 · 1-4 周

您将获得的技能: Blogs, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing, Marketing
初级 · 指导项目 · 不超过 2 小时

California Institute of the Arts
您将获得的技能: 用户体验, 设计元素和原则, 原型设计, 设计师, 用户界面 (UI) 设计, 交互设计, 以用户为中心的设计, 网络语言, Adobe XD, 信息架构, 平面和视觉设计, 网页设计, 模型, UI/UX 战略, 线框设计, 用户研究, 用户体验设计, 用户界面和用户体验(UI/UX)设计, 响应式网页设计, 角色(用户体验)
初级 · 专项课程 · 3-6 个月