整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

您将获得的技能: Content Performance Analysis, Social Media Marketing, Content Development and Management, Content Creation, Web Analytics, Social Media Management, Content Strategy, AI Personalization, Web Analytics and SEO, Market Analysis, Data-Driven Decision-Making
初级 · 课程 · 1-4 周

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
初级 · 专项课程 · 1-3 个月

Starweaver
您将获得的技能: Customer experience strategy (CX), Service Design, Change Management, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Hospitality Services, Social Media, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization
中级 · 专项课程 · 1-3 个月
IE Business School
您将获得的技能: 集思广益, 创造力, 打造品牌, 创意设计, 演讲, 生产流程, 价值主张, 品牌战略, 营销活动经理, 提案制定, 生产规划, 目标受众, 叙事, 广告活动, 摄影, 广告, 营销传播, 营销设计
初级 · 课程 · 1-3 个月

University of California San Diego
您将获得的技能: 药品, 投资组合管理, 营销策略, 生物信息学, 销售策略, 知识产权, 战略伙伴关系, 临床试验, 临床研究, 商业化, 药物开发, 生物技术, 良好临床实践(GCP), 临床前开发, 监管合规, 监管事务, 精准医疗, 营销, 药物疗法, 药理学
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines
初级 · 指导项目 · 不超过 2 小时

LearnKartS
您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Google Analytics, Digital Marketing, Content Strategy, Web Content, Content Creation, User Experience, Competitive Analysis
初级 · 课程 · 1-3 个月

Università Bocconi
您将获得的技能: Food and Beverage, Customer experience strategy (CX), Hospitality, Brand Management, Product Quality (QA/QC), Global Marketing, Product Management, Product Strategy, Value Propositions, Business Strategy, Innovation, Growth Strategies, Market Dynamics, Marketing
混合 · 课程 · 1-3 个月

您将获得的技能: Campaign Management, LinkedIn, Social Media Campaigns, Advertising Campaigns, Digital Advertising, Online Advertising, Performance marketing, Paid media, Lead Generation, Billing, Bidding, Advertising, Event Marketing, Driving engagement, Account Management, Target Audience, Budgeting, Data Import/Export
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Social Media Content, Social Media Marketing, Video Editing, Social Media, Graphic and Visual Design Software, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications
中级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: Social Media Marketing, Instagram, Business Intelligence, Predictive Modeling, Predictive Analytics, Case Studies
中级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 用户体验, Google Analytics(分析), 搜索引擎优化, 社交媒体, 数字化营销, 生成式人工智能, 网络分析和 SEO, 信息架构, 关键词研究, 内容战略, 营销
中级 · 课程 · 1-4 周