品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Automatic Data Processing, Inc. (ADP)
您将获得的技能: Compensation and Benefits, Compensation Management, Compensation Strategy, Benefits Administration, Human Resources, Human Resource Strategy, Employee Retention, Organizational Strategy, Performance Management
初级 · 课程 · 1-4 周

您将获得的技能: Adobe Express, Adobe Firefly, Adobe Acrobat, Content Creation, Digital Publishing, Storytelling, AI Workflows, Responsible AI, Content Strategy, digital literacy, Content Management, Visual Design, Automation
中级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 数据分析, 创建调查, 焦点小组, 实验, 商业研究, 消费者行为, 调查, 营销策略, 商业营销, 市场调查, 市场分析, 研究方法, 研究报告, 决策, 客户分析, 研究设计
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Brand Management, Brand Marketing, Legal Strategy, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, Case Studies
初级 · 课程 · 1-4 周

您将获得的技能: Social Media Content, Social Media Management, Social Media, Content Creation, Social Media Marketing, Content Performance Analysis, Social Media Strategy, Social Media Campaigns, Content Management, Instagram, Drive Engagement, Digital Media Strategy, Content Strategy, Facebook, Brand Management, Customer Engagement
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 数据驱动的决策制定, 人力资源, 留住员工, 员工队伍规划, 数据分析, 组织效能, 性能分析, 人力资源战略, 绩效管理, 协作, 人力资源分析, 网络分析, 员工绩效管理, 人才管理, 分析, 预测分析
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: Social Media, Social Media Strategy, Customer Engagement, Market Trend, Business Strategy, Customer Insights, Brand Management, Strategic Thinking, Strategic Decision-Making, Competitive Analysis, Trend Analysis, Data-Driven Decision-Making, Analytical Skills
初级 · 课程 · 1-4 周

Advancing Women in Tech
您将获得的技能: Analytical Skills, Emotional Intelligence, Simulations
中级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Layout Design, Process Design, Design Elements And Principles, Workflow Management, Digital Design, Marketing Collateral, Graphic Design, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness
高级设置 · 指导项目 · 不超过 2 小时

LearnQuest
您将获得的技能: Sales Pipelines, B2B Sales, Prospecting and Qualification, Consultative Selling, Selling Techniques, Sales Process, Persuasive Communication, Communication, Stakeholder Engagement, Enterprise Sales, Value Propositions, Performance Metric, Upselling, Technical Sales, Sales, Cross Selling, Overcoming Objections, Sales Presentations, Negotiation, Analytics
初级 · 专项课程 · 1-3 个月

LearnKartS
您将获得的技能: Retrieval-Augmented Generation, Marketing Automation, Email Automation, AI Product Strategy, Make.com, Generative AI Agents, MarTech, Email Marketing, LLM Application, AI Workflows, AI Personalization, AI Enablement, Business Process Automation, OpenAI API, ChatGPT, Data-Driven Decision-Making, Business Analysis, Prompt Engineering, Generative AI, Product Automation
初级 · 课程 · 1-4 周

IBM
您将获得的技能: 投资组合管理, 价值主张, 商业敏锐度, 项目管理, 产品战略, 产品开发, 跨职能合作, 产品生命周期管理, 市场调查, 利益相关者管理, 产品管理
初级 · 课程 · 1-3 个月