搜索引擎营销课程可以帮助您学习关键词研究、广告文案写作、营销活动管理和绩效分析。您可以掌握优化登陆页面、了解竞价策略以及利用解析提高投资回报率的技能。许多课程都会介绍 Google Ads 和 SEMrush 等工具,这些工具有助于执行有效的营销活动并跟踪其成功与否。

University of Arizona
您将获得的技能: User Experience Design, Content Marketing, Digital Marketing, Marketing Analytics, Marketing Channel, Digital Advertising, Content Strategy, Social Media Marketing, Storytelling, Social Media Strategy, Email Marketing, Search Engine Marketing, E-Commerce
中级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Auditing, Software Development Tools, Paid media, Test Tools, Performance Analysis, Process Optimization, Performance Improvement, Performance Appraisal, Prioritization
中级 · 课程 · 1-4 周

您将获得的技能: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
初级 · 专项课程 · 1-3 个月

您将获得的技能: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Persona Development, Marketing, Marketing Strategies, Advertising, Customer Engagement, Web Analytics
初级 · 课程 · 1-4 周

您将获得的技能: Search Engine Optimization, Generative AI, Web Analytics and SEO, Search Engine Marketing, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Business Ethics, Ethical Standards And Conduct, Data Strategy, Writing
中级 · 课程 · 1-4 周

您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Creation, Content Strategy, Blogs, Target Audience, AI Personalization, Content Marketing, Persona Development, Social Media Content, Brand Strategy, Brand Management, Digital Content, Gap Analysis
初级 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: 留住客户, 客户获取管理, 社交媒体, 网络分析和 SEO, 角色开发, 客户参与, 客户体验战略(CX), 搜索引擎营销, 社交媒体战略, 目标受众, 关键词研究, 营销分析, 点击付费广告, 搜索引擎优化, A/B 测试, 营销效果, 关键绩效指标 (KPI), 数字化营销, 数字广告, 营销策略与技巧
初级 · 专项课程 · 1-3 个月

Alex Genadinik
您将获得的技能: Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Marketing, Video Production, Marketing Strategies, Content Creation, Paid media, Content Strategy, Advertising Campaigns, Brand Marketing, Social Media Management, Live Streaming, Drive Engagement, Content Performance Analysis
混合 · 课程 · 3-6 个月

Skillshare
您将获得的技能: Web Analytics and SEO, Technical Support, Extensible Markup Language (XML)
初级 · 专项课程 · 3-6 个月

您将获得的技能: Keyword Research, Competitive Analysis, Content Strategy, Digital Marketing, Auditing, Market Research, Test Tools, Technical Communication, Technical Analysis
初级 · 课程 · 1-3 个月

Alex Genadinik
您将获得的技能: Keyword Research, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, Marketing, Google Analytics, Case Studies, Market Research, Content Strategy, Competitive Analysis
混合 · 课程 · 1-3 个月

Coursera
您将获得的技能: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy
中级 · 专项课程 · 3-6 个月