Search Engine Marketing

搜索引擎营销(SEM)是一种数字营销策略,用于提高网站在搜索引擎结果页面中的可见度。Coursera 的 SEM 目录教您如何通过 Google、Bing 和 Yahoo 等搜索引擎有效优化和宣传您的网站。您将学习关键词研究、按点击付费广告、搜索引擎 Algorithm 以及着陆页在数字营销中的作用。此外,您还将了解如何衡量和分析 SEM 营销活动的绩效,以及如何不断改进它们以提高知名度和 Conversion Rate。所学技能对于数字营销人员、SEO 专家或任何希望提高网站知名度和流量的人来说都是无价之宝。
17凭据
1个在线学位
33门课程

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  • 此角色有 US$67,968 工资中位数¹.

    描述:

    A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

    此角色有 US$67,968 工资中位数¹.

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浏览搜索引擎营销课程目录

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Machine Learning Methods, Social Media Strategy, Customer Analysis, MarTech, Predictive Modeling

  • 状态:免费试用

    您将获得的技能: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export

  • 状态:预览

    您将获得的技能: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Social Media Strategy, Web Content, Content Strategy, Digital Advertising, Web Analytics and SEO, Email Marketing, Digital Communications, E-Commerce, Target Audience

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, MarTech, Marketing Strategies, Marketing Effectiveness, Strategic Marketing, Marketing Psychology, Network Model, Business Analysis

  • 状态:免费试用

    University of Virginia Darden School Foundation

    您将获得的技能: Google 广告, 营销策略, 消费者行为, AI 个性化服务, 客户洞察, 大型语言模型, 客户体验战略(CX), 内容营销, 搜索引擎营销, 营销分析, 关键词研究, 数字广告, 生成式人工智能, 数字化营销, 促销策略

  • 状态:免费试用

    Universidad Austral

    您将获得的技能: Digital Marketing, Customer Relationship Management, Social Media Marketing, Marketing Analytics, Marketing Strategies, Web Analytics, Digital Advertising, Marketing, Sales Process, Business Analytics, Search Engine Marketing, Media Strategy, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Target Audience, Data-Driven Decision-Making

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: Google 广告, 搜索引擎优化, 消费者行为, 付费媒体, 关键绩效指标 (KPI), 在线广告, 搜索引擎营销, 自动化, 网络分析和 SEO, 分析, 数字广告, 点击付费广告, 营销自动化, 广告, 情境广告, A/B 测试, 广告活动, 关键词研究, 投标

  • 状态:免费试用

    您将获得的技能: Google Ads, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Content Strategy, Target Audience

  • 状态:预览

    University of Maryland, College Park

    您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

  • 状态:免费试用

    University of California, Irvine

    您将获得的技能: 留住客户, 营销策略, 客户获取管理, 搜索引擎优化, 网络分析和 SEO, 搜索引擎营销, 营销, 目标受众, 数字广告, 网页内容, 点击付费广告, 潜在客户开发, 数字化营销, 关键词研究

  • 状态:新

    您将获得的技能: Google Workspace, Application Performance Management, Intranet, LLM Application, OAuth, Identity and Access Management, Application Deployment, System Monitoring, Application Programming Interface (API), Data Store, Search Engine Marketing

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Search Engine Marketing, Keyword Research, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Marketing Effectiveness, Online Advertising, Data Analysis, Contextual Advertising, Big Data, Customer Analysis, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Machine Learning

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