定价策略课程可以帮助您学习市场分析、竞争定价、基于价值的定价和动态定价技术。您可以掌握客户细分、定价心理学和收入优化方面的技能。许多课程还介绍了用于数据分析的 Excel、用于模拟的定价软件以及用于解析定价绩效的 Skill Tracks 等工具,使您能够将这些技能应用到实际业务场景中。

University of California, Davis
您将获得的技能: Content Performance Analysis, Key Performance Indicators (KPIs), Search Engine Optimization, Content Strategy, Keyword Research, Content Creation, Web Analytics and SEO, Scalability, Content Management, Strategic Partnership, AI Enablement, Automation
中级 · 课程 · 1-4 周
IE Business School
您将获得的技能: 讲故事, 打造品牌, 消费者行为, 广告, 品牌战略, 营销策略, 竞争分析, 客户洞察, 目标受众, 品牌意识, 色彩理论, 品牌管理, 排版, 目标市场, 营销心理学, 价值主张, 徽标设计, 市场营销
中级 · 课程 · 1-3 个月

您将获得的技能: Data Storytelling, Tableau Software, Dashboard, Market Data, Data-Driven Decision-Making, Data Presentation, Feature Engineering, Analytical Skills, Data Ethics, Data Visualization, Exploratory Data Analysis, Data Visualization Software, Case Studies, Business Intelligence, Business Analytics, Financial Market, Interactive Data Visualization, Data Analysis, Financial Data, Financial Analysis
初级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning
初级 · 专项课程 · 1-3 个月
University of California, Davis
您将获得的技能: 写作, 营销分析, 竞争分析, B2B 销售, 审计, 内容营销, 社交媒体战略, 数字媒体战略, 营销策略与技巧, 搜索引擎优化, 品牌营销, 文案写作, 企业对消费者
中级 · 课程 · 1-4 周

Real Madrid Graduate School Universidad Europea
您将获得的技能: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 打造品牌, 消费者行为, 整合营销传播, 营销渠道, 广告, 跨渠道营销, 营销策略, 产品生命周期管理, 产品战略, 品牌管理, 传播规划, 媒体策划, 促销策略, 营销材料, 数字媒体战略, 市场营销, 产品营销, 营销传播, 零售店运营
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 创新, 人工智能, 大数据, 负责任的人工智能, 数据安全, 商业策略, 管理, 人工智能赋能, 人工智能产品战略, 数据管理, 业务转型, 风险, 数据伦理, Data Governance
初级 · 课程 · 1-4 周

Microsoft
您将获得的技能: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Agile Product Development, Stakeholder Management, Product Requirements, Functional Specification, Responsible AI, Innovation, Change Management, Market Research, Prioritization
初级 · 课程 · 1-3 个月

University of Virginia
您将获得的技能: 企业战略, 战略思考, 竞争分析, 组织战略, 分析, 业务规划, 价值主张, 市场分析, 战略决策
初级 · 课程 · 1-4 周

您将获得的技能: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Corporate Strategy, Business Ethics, Organizational Strategy, Sustainable Business, Business Strategy, Philanthropy, Governance Risk Management and Compliance, Governance, Compliance Management, Strategic Sourcing, Procurement, Stakeholder Engagement, Law, Regulation, and Compliance, Ethical Standards And Conduct, Sustainability Reporting, Business Risk Management, Diversity and Inclusion
混合 · 课程 · 1-4 周

Automatic Data Processing, Inc. (ADP)
您将获得的技能: Compensation and Benefits, Benefits Administration, Compensation Analysis, Compensation Strategy, Compensation Management, Business Strategy, Strategic Communication, Regulatory Requirements, Communication Strategies, Benchmarking, Data-Driven Decision-Making, Compliance Management, Employee Surveys, Employee Retention
初级 · 课程 · 1-4 周