Market Research

市场研究是一项重要的商业战略,涉及收集、分析和解释有关市场、客户、竞争对手和商业环境其他要素的信息。Coursera 的市场研究目录教您如何收集有洞察力的数据,并最大限度地利用这些数据做出明智的决策。您将学习各种研究方法、数据分析技术、客户心理和竞争分析。此外,您还将了解了解市场趋势、客户行为和产品定位的重要性。这套技能对于企业家、企业经理、市场营销专业人士以及任何希望在扎实了解市场的基础上做出战略性商业决策的人来说都是必不可少的。
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133门课程

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