品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Coursera
您将获得的技能: Social Media, Social Media Strategy, Customer Engagement, Market Trend, Business Strategy, Customer Insights, Brand Management, Strategic Thinking, Strategic Decision-Making, Competitive Analysis, Trend Analysis, Data-Driven Decision-Making, Analytical Skills
初级 · 课程 · 1-4 周

Università Bocconi
您将获得的技能: 商业估值, 创业融资, 私募股权投资, 创业, 尽职调查, 兼并与收购, 谈判, 法律风险, 金融建模, 投资, 税法, 财务管理
攻读学位
混合 · 课程 · 1-3 个月

Northeastern University
您将获得的技能: Cybersecurity, Cyber Attacks, Cryptography, Information Systems Security, Cyber Security Policies, Encryption, Data Security, Network Security, Security Controls, Network Protocols, Threat Modeling, Security Strategy, Personally Identifiable Information, Data Storage, Zero Trust Network Access, Governance Risk Management and Compliance
混合 · 课程 · 1-3 个月

LearnQuest
您将获得的技能: Sales Presentation, Influencing, Persuasive Communication, Intercultural Competence, Virtual Teams, Storytelling, Behavioral Economics, Business Research, Value Propositions, Active Listening, Market Research, Empathy & Emotional Intelligence, Sales Pipelines, Marketing Psychology, Digital Communications, Collaboration, Customer Relationship Management (CRM) Software, Stakeholder Management, Strategic Communication, Cross-Functional Collaboration
中级 · 专项课程 · 1-3 个月

Northwestern University
您将获得的技能: 数据驱动的决策制定, 管理团队, 协作, 资源分配, 营销, 企业传讯, 组织领导力, 营销策略, 团队合作, 影响, 以人为本的设计, 危机管理, 设计思维, 团队领导, 谈判, 激励技能, 战略传播, 创新, 说服沟通, 构思
中级 · 专项课程 · 3-6 个月

University of Maryland, College Park
您将获得的技能: 客户洞察, 新产品开发, 市场机遇, 客户分析, 销售策略, 业务建模, 创业融资, 团队建设, 产品规划, 产品开发, 创业, 商业化, 金融, 销售演示, 销售管道, 创新, 业务规划, 构思, 战略决策, 资本市场
初级 · 专项课程 · 3-6 个月

Universidad Nacional Autónoma de México
您将获得的技能: Delegation Skills, Supervision, Organizational Skills, Management Training And Development, Creative Thinking, Organizational Strategy, Leadership Development, Strategic Planning, Cognitive flexibility, Creative Problem-Solving, Team Leadership, Leadership, Empathy & Emotional Intelligence, Brainstorming, Emotional Intelligence, Problem Solving, Quality Management, Time Management, Business Planning, Coaching
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Social Media Campaigns, Digital Advertising, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Strategic Marketing, Social Media Marketing, Digital Marketing, Consumer Behaviour, Market Trend, Strategic Planning, Trend Analysis
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Brand Management, Brand Marketing, Legal Strategy, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, Case Studies
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research
初级 · 课程 · 1-4 周

您将获得的技能: Human Resources Management and Planning, Human Resource Strategy, Human Resources, Talent Management, Workforce Planning, Talent Acquisition, Case Studies, Organizational Strategy, Business Strategy, Strategic Thinking, Competitive Analysis, Analysis, Risk Analysis
混合 · 课程 · 1-4 周

LearnQuest
您将获得的技能: Lead Generation, Persona Development, Target Audience, Global Marketing, Storytelling, Sales, Social Media Marketing, Sales Strategy, Social Media, Customer Engagement, Customer Relationship Building, Professional Networking, LinkedIn, Cultural Diversity
混合 · 课程 · 1-4 周