营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。
University of Illinois Urbana-Champaign
您将获得的技能: Excel 宏, 散点图, 数据收集, 数据扫盲, 数据展示, 数据可视化软件, 数据驱动的决策制定, Excel 公式, Tableau 软件, 微软Excel, 商业分析, 会计和财务软件, 分析技能, 数据架构, 会计系统, 透视表和图表, 分析, 数据可视化, 预测分析, 数据分析
攻读学位
初级 · 课程 · 1-3 个月

您将获得的技能: Data Cleansing, Data Transformation, Alteryx, Data Manipulation, Data Import/Export, Data Preprocessing, Workflow Management, Data Literacy, Project Schedules, Data Visualization, Scheduling, Data Analysis Expressions (DAX), Automation, Exploratory Data Analysis
中级 · 指导项目 · 不超过 2 小时

Meta
您将获得的技能: 社交媒体, 数据展示, 数字广告, 数字化营销, 营销分析, 沟通, 社交媒体营销, A/B 测试, 营销, 绩效报告, Facebook, 社交媒体战略, 数据分析, 广告活动, 营销效果, 关键绩效指标 (KPI), 演讲, 社交媒体活动, 投资回报
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 可行性研究, 趋势分析, 商业分析, 高级分析, 数据驱动的决策制定, 数据扫盲, 数据战略, 数据质量, 大数据, 分析技能, 商业智能, 业务建模, 知识产权, 信息管理, 分析, 数字资产, 网络模型, 资产管理, 数据分析
攻读学位
初级 · 专项课程 · 1-3 个月

Johns Hopkins University
您将获得的技能: Social Network Analysis, Machine Learning, Natural Language Processing, Text Mining, Network Analysis, Analytics, Data Preprocessing, Unstructured Data, Classification Algorithms, Artificial Intelligence and Machine Learning (AI/ML)
中级 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Animations, Video Editing, Marketing Materials, Video Production, Storytelling, Marketing Design, Content Marketing, Timelines, Presentations, Marketing, Multimedia, Graphic Design
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Apache Hive, Big Data, Database Design, Extensible Markup Language (XML), Databases, Apache Hadoop, Analytics, Social Media, Data Processing, Social Media Content, Data Management, Data Analysis, Data Integration, Data Transformation
混合 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Digital Transformation, Business Transformation, Customer experience strategy (CX), Data Strategy, Applied Machine Learning, Business Modeling, Analytics, Organizational Change, Machine Learning Software, Technology Strategies, Business Analytics, Customer Insights, Innovation, Organizational Strategy, Machine Learning, Business Strategy, Workforce Development, Strategic Decision-Making, Forecasting, Competitive Analysis
初级 · 课程 · 1-3 个月

您将获得的技能: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Web Content, Web Analytics and SEO, Content Management, Content Creation, Writing, Content Marketing, Editing, Drive Engagement
初级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications
初级 · 课程 · 1-4 周

University of London
您将获得的技能: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity
获得学位
学位 · 1-4 年

Board Infinity
您将获得的技能: Teradata SQL, SQL, Stored Procedure, Transaction Processing, Query Languages, Performance Tuning, Database Management, Data Manipulation, Data Security, Extract, Transform, Load, Database Architecture and Administration, Data Transformation, Data Storage, Relational Databases, Solution Design, Database Management Systems, Data Import/Export, Database Design, System Implementation, Mainframe Computing
中级 · 专项课程 · 1-3 个月