广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

University of Maryland, College Park
您将获得的技能: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Brand Management, Brand Marketing, Legal Strategy, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, Case Studies
初级 · 课程 · 1-4 周

您将获得的技能: Customer Insights, Customer Analysis, Employee Surveys, User Feedback, Customer experience improvement, Market Research, Branding, Advertising, Public Relations
初级 · 指导项目 · 不超过 2 小时

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Data Analysis, Contextual Advertising, Big Data, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Consumer Behaviour, Machine Learning
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: 文案写作, 社交媒体内容, 营销心理学, Prompt Engineering, 广告, 生成式人工智能, 在线广告, 目标受众, 内容创作, 博客
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Social Media Content, Social Media Marketing, Video Editing, Social Media, Graphic and Visual Design Software, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Logo Design, Canva (Software), Video Production, Infographics, Graphic Design, Graphic and Visual Design, Content Creation, Creative Design, Social Media Marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Canva (Software), Instagram, Social Media Content, Social Media, Content Creation, Advertising, Graphic Design, Design, Social Media Marketing, Social Media Campaigns, Video Production, Social Justice
初级 · 指导项目 · 不超过 2 小时

University of Colorado Boulder
您将获得的技能: Productivity, Brand Strategy, Market Research, Professional Networking, Time Management, Branding, Target Audience, Business Modeling, Social Media, Prioritization, Competitive Analysis, Photo/Video Production and Technology, Promotional Materials, Goal Setting, Business Strategy, Marketing Materials, Business Planning, Recruitment, Presentations, Marketing
中级 · 专项课程 · 3-6 个月

SkillUp
您将获得的技能: Social Media Management, Social Media, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Content Creation, Instagram, TikTok, Content Marketing, Content Performance Analysis, Growth Strategies, Calendar Management, Drive Engagement, Digital Marketing, Scheduling, Brand Awareness, Customer Engagement, Branding, Market Research, Data-Driven Decision-Making
初级 · 课程 · 1-4 周

您将获得的技能: Presentations, Storytelling, Data Storytelling, Persuasive Communication, Public Speaking, Verbal Communication Skills, Drive Engagement, Motivational Skills, Communication, Target Audience, Leadership
高级设置 · 课程 · 1-4 周

University of California, Santa Cruz
您将获得的技能: 用户关系管理, 打造品牌, 企业战略, 业务沟通, 电子商务, 搜索引擎优化, 工作流程管理, 营销, 项目管理, 创业, 业务规划, 网页设计与开发, 社交媒体营销, 业务过程
初级 · 课程 · 1-4 周