社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

Fundação Instituto de Administração
您将获得的技能: Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Target Market, Digital Marketing, Customer Insights, Content Strategy, Persona Development, Brand Strategy, Agile Methodology, Storytelling, Consumer Behaviour
初级 · 课程 · 1-4 周

Fundação Instituto de Administração
您将获得的技能: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience
初级 · 课程 · 1-4 周
Emory University
您将获得的技能: 预测建模, 回归分析, 营销分析, 探索性数据分析, 数据分析, 数据预处理, 分析技能, 模型评估, 数据可视化, 逻辑回归, 商业分析
混合 · 课程 · 1-3 个月

O.P. Jindal Global University
您将获得的技能: Text Mining, Customer Analysis, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Marketing, Brand Management, Natural Language Processing, Predictive Analytics, Machine Learning, Data Preprocessing, Data Quality
初级 · 课程 · 1-3 个月

您将获得的技能: Facebook, Social Media, Social Media Content, Social Media Marketing, Graphic Design, Marketing Materials, Content Creation, Marketing, Branding
初级 · 指导项目 · 不超过 2 小时

Digital Marketing Institute
您将获得的技能: Marketing Budgets, Data-Driven Decision-Making, Digital Marketing, Social Media Marketing, Marketing Channel, Data Ethics, Customer experience strategy (CX), Digital Media Strategy, Customer Analysis, Customer experience improvement, Cross-Channel Marketing, Marketing Automation, Marketing Strategy and Techniques, Strategic Marketing, Strategic Decision-Making, Social Media Strategy, Digital Advertising, Business Analytics, Marketing Analytics, Strategic Thinking
初级 · 专项课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 人力资源管理, 文化多样性, 文化敏感性, 协调, 品牌管理, 消费者行为, 组织结构, 文化, 跨文化能力, 全球营销
攻读学位
初级 · 课程 · 1-3 个月

Erasmus University Rotterdam
您将获得的技能: 数据收集, 统计分析, 调查, 案例研究, 社会科学, 数据分析, 研究方法, 研究设计, 研究, 定性研究, 科学方法
混合 · 课程 · 1-3 个月

University of Colorado System
您将获得的技能: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning
中级 · 专项课程 · 3-6 个月

Emory University
您将获得的技能: Generative AI, Customer Engagement, Customer Acquisition Management, Marketing Strategies, Content Creation, ChatGPT, Marketing Effectiveness, Prompt Engineering, Legal Risk, Intellectual Property
初级 · 课程 · 1-4 周

Fundação Instituto de Administração
您将获得的技能: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Performance Analysis, Performance Measurement, Marketing Automation, Customer experience improvement, Marketing Channel, A/B Testing, Automation
初级 · 课程 · 1-4 周

Fundação Instituto de Administração
您将获得的技能: Social Impact, Diversity and Inclusion, Sustainable Business, Internet Of Things, Emerging Technologies, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, FinTech, Business Technologies, International Relations, Blockchain, Business Strategies, Digital Transformation, Digital Assets, Global Marketing, Performance Measurement, Business Transformation, Supply Chain, Investments
初级 · 课程 · 1-4 周