市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

Arizona State University
您将获得的技能: Sales Presentations, Business Writing, English Language, Selling Techniques, Business Communication, Brainstorming, Presentations, Promotional Materials, Business Marketing, Marketing, Graphic Design, Advertising, Persuasive Communication, Marketing Communications, New Product Development, Vocabulary
中级 · 课程 · 1-3 个月

您将获得的技能: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Content, AI Personalization, Social Media Strategy, MarTech, Content Creation, Digital Marketing
初级 · 课程 · 1-4 周
Emory University
您将获得的技能: 留住客户, 客户获取管理, 时间序列分析和预测, 客户需求规划, 客户分析, 营销, 营销分析, 微软Excel, 消费者行为, 模型评估, 回归分析, 营销效果, 预测
中级 · 课程 · 1-4 周

Kennesaw State University
您将获得的技能: Prompt Engineering, ChatGPT, Generative AI, Competitive Analysis, AI Enablement, Case Studies, Responsible AI, Analysis, Business Ethics, Ethical Standards And Conduct, Corporate Strategy
初级 · 课程 · 1-4 周

Tecnológico de Monterrey
您将获得的技能: Persona Development, Performance Metric, Smart Goals, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media, Active Listening, B2B Sales, Marketing Strategies, Marketing, Content Strategy, Content Creation, Calendar Management
初级 · 课程 · 1-3 个月

您将获得的技能: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Performance Reporting, Marketing Effectiveness
初级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: 设计元素和原则, 沟通, 信息图表, 内容创作, ChatGPT, 数据叙事, 技术交流, 流程制图, 目标受众, 生成式人工智能, 数据可视化
中级 · 课程 · 1-4 周

您将获得的技能: Facebook, Social Media Marketing, Marketing Analytics, Social Media Management, Advertising, Target Audience, Digital Advertising, Drive Engagement, Content Strategy, Content Creation
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Dashboard, Data Visualization, Data Entry, Excel Formulas, Data Presentation, Google Sheets, Spreadsheet Software, Data Literacy, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Productivity Software
初级 · 指导项目 · 不超过 2 小时

University of Colorado Boulder
您将获得的技能: Marketing Operations, Operations Management, Technical Management, Marketing Management, Media Planning, Marketing Strategies, Customer Relationship Management, Sales Management, Marketing and Public Relations, Verbal Communication Skills, Supply Chain Management, Branding, Marketing Budgets, Supply Chain, Loyalty Programs, Business Operations, Presentations, Financial Forecasting, Brand Management, Forecasting
攻读学位
初级 · 课程 · 1-3 个月

您将获得的技能: Prompt Engineering, ChatGPT, Copywriting, AI Workflows, Blogs, Content Creation, Target Audience, Writing and Editing, Social Media Content, Business Research
混合 · 课程 · 1-4 周