Marketing Strategy and Techniques

营销战略与技巧包括企业为吸引和吸引客户、推广产品和服务以及实现各种业务目标而采用的方法和计划。Coursera 的 "营销战略与技巧 "目录向您传授营销战略、客户行为、市场细分和品牌定位的基本要素。您将学习如何设计全面的营销计划、如何利用数字营销技术、如何进行 SWOT 分析以及如何利用各种营销工具有效地接触目标受众。课程还深入探讨了内容营销、社交媒体战略、SEO、SEM 和电子邮件营销等方面的细微差别。无论您是有抱负的营销人员、小企业主,还是仅仅对了解营销动态感兴趣,这些知识都将帮助您推动业务增长和客户参与。
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“marketing strategy and techniques” 的结果

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing

  • 状态:免费试用

    Simplilearn

    您将获得的技能: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Marketing Strategy and Techniques, Target Audience, Campaign Management, Promotional Strategies, Lead Generation, Automation, Law, Regulation, and Compliance

  • 状态:免费

    您将获得的技能: 营销活动经理, 在线广告, 自有媒体, 内容营销, 社交媒体活动, 付费媒体, 赢得媒体, 搜索引擎营销, 分析, 社交媒体营销, 营销策略与技巧, 营销策划, 营销设计, 点击付费广告, 数字化营销, 数字媒体战略

  • 状态:新
    状态:免费试用

    您将获得的技能: Responsible AI, AI Product Strategy, Technology Roadmaps, Organizational Change, Stakeholder Engagement, Market Opportunities, Change Management, Google Gemini, Anthropic Claude, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Prompt Engineering, Corporate Sustainability, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication

  • 状态:预览

    您将获得的技能: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 消费者行为, AI 个性化服务, 客户洞察, 预测建模, 数据伦理, 社交网络分析, 高级分析, 分析, 营销分析, 营销策略与技巧, 生成式人工智能, 数字化营销, 预测分析, 营销效果, 客户分析, 营销, 机器学习, 数据分析, 市场分析, 负责任的人工智能

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 营销策略与技巧, 运营管理, 战略营销, 管理会计, 打造品牌, 组织战略, 运行分析, 成本会计, 质量控制, Variance 分析, 绩效衡量, 业务运营, 制造 Operator, 供应链, 营销策划, 供应链管理, 整合营销传播, 营销, 流程改进, 产品战略

  • 状态:免费试用

    您将获得的技能: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Balance Sheet, Financial Accounting, Product Marketing, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, Financial Analysis, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Case Studies, Market Share

  • 状态:免费试用

    University of Virginia Darden School Foundation

    您将获得的技能: Large Language Modeling, Customer Insights, Digital Advertising, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, AI Personalization, Customer Communications Management, Persona Development, Machine Learning

  • 状态:预览

    您将获得的技能: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 消费者行为, 新兴技术, 人工智能, 增强现实, 数据驱动的决策制定, 客户体验战略(CX), 数据伦理, 营销分析, 战略传播, 营销渠道, 营销策略与技巧, 个性化服务, 整合营销传播, 数字化营销, 营销传播, 数字媒体战略, 社交媒体

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主要合作伙伴

  • Real Madrid Graduate School Universidad Europea
  • Fundação Instituto de Administração
  • IE Business School
  • Goldman Sachs
  • University of Illinois Urbana-Champaign
  • EDUCBA
  • Digital Marketing Institute
  • Kennesaw State University