营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

Emory University
您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence
初级 · 专项课程 · 3-6 个月

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Search Engine Marketing, Keyword Research, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Marketing Effectiveness, Online Advertising, Data Analysis, Contextual Advertising, Big Data, Customer Analysis, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Machine Learning
初级 · 课程 · 1-4 周

O.P. Jindal Global University
您将获得的技能: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media, Advertising, Blogs, Emerging Technologies
初级 · 课程 · 1-3 个月

您将获得的技能: Data Storytelling, Qualitative Research, Market Research, Quantitative Research, Data-Driven Decision-Making, Benchmarking, Data Presentation, Descriptive Statistics, Competitive Analysis, Analytical Skills, Research Design, Market Dynamics, Data Analysis, Data Visualization Software, Statistical Reporting, Statistics, Data Collection, Data Analysis Software, Microsoft Excel, R Programming
中级 · 专项课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 数据可视化软件, 消费者行为, 商业分析, 信息隐私, 营销, 数据叙事, 分析, 案例研究, MarTech, 网络分析, 数据收集, 营销分析, 趋势分析, 数据分析, 数字化营销
攻读学位
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 消费者行为, 数据可视化软件, 营销策略, 分析, 营销, 数据收集, 营销效果, 数据可视化, 数字化营销, 监管合规, 营销分析, 数据分析, 网络分析
攻读学位
初级 · 课程 · 1-4 周

您将获得的技能: Data Visualization, Business Analytics, Dashboard, Data Analysis, Data Storytelling, Google Analytics, Marketing Analytics, Data-Driven Decision-Making, Business Metrics, Data Integration, Google Ads
中级 · 指导项目 · 不超过 2 小时

University of Pennsylvania
您将获得的技能: 客户分析, 回归分析, 客户洞察, 市场调查, 商业分析, 工艺优化, 分析, 数据驱动的决策制定, 消费者行为, 数据收集, 描述性分析, 营销分析, 预测分析
混合 · 课程 · 1-3 个月

您将获得的技能: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Business Research, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Quantitative Research, Consumer Behaviour, Global Marketing, Market Trend, Surveys, Customer Analysis, Analytical Skills, Case Studies, Report Writing, Business Strategy
初级 · 专项课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 高级分析, 机器学习, 营销策略与技巧, 客户洞察, 文本挖掘, 预测建模, 消费者行为, 留住客户, 分析, 社交网络分析, 生成式人工智能, 负责任的人工智能, 数据伦理, 营销分析, 营销, 数据分析, 市场分析, 预测分析, 数字化营销, Pandas(Python 软件包)
攻读学位
中级 · 课程 · 1-4 周


University of Virginia
您将获得的技能: AI 个性化服务, 营销策略, 企业战略, 竞争分析, 数字化转型, 数据驱动的决策制定, 人工智能, 营销分析, 数字化营销, 网络分析, 营销, 改善客户体验, 案例研究, 客户参与
初级 · 课程 · 1-4 周