Google Ads 课程可以帮助您学习关键字研究、广告创建、广告系列管理和性能分析。您可以掌握预算分配、受众定位和 A/B Testing 方面的技能,从而优化您的广告工作。许多课程都会介绍 Google Ads Editor 和 Google Analytics 等工具,这些工具支持跟踪广告活动的成功与否并了解用户行为。

Google Cloud
您将获得的技能: Google Docs, Gmail, Google Sheets, Google Workspace, Presentations, Calendar Management, Spreadsheet Software, File Management, Excel Formulas, Email Security, Data Visualization, Productivity Software, Collaborative Software, Data Validation, Document Management, Setting Appointments, Meeting Facilitation, Sales Presentations, Data Analysis Expressions (DAX), Version Control
初级 · 专项课程 · 3-6 个月
University of Colorado Boulder
您将获得的技能: 在线广告, 社交媒体战略, 搜索引擎营销, 数字广告, Google 广告, 营销, 社交媒体营销, 关键词研究, 点击付费广告, 搜索引擎优化, 媒体策划, 数据伦理, 广告活动, 付费媒体, 网络分析和 SEO, 社交媒体, 数字化营销, 广告, 情境广告, 网络分析
初级 · 专项课程 · 3-6 个月

Google Cloud
您将获得的技能: Google Gemini, Storytelling, Video Production, Email Automation, Google Docs, Google Workspace, Video Editing, Responsible AI, Proofreading, Prompt Engineering, Productivity Software, Gmail, Workflow Management, LLM Application, Google Sheets, Generative AI, Writing, Collaboration, Project Management, Business Communication
初级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts
初级 · 指导项目 · 不超过 2 小时

Google Cloud
您将获得的技能: Prompt Engineering, Generative AI Agents, Google Gemini, Responsible AI, Google Workspace, Generative AI, Google Cloud Platform, AI Product Strategy, Productivity Software, LLM Application, Business Leadership, Unstructured Data, Tool Calling, Data Ethics, Customer experience improvement, Artificial Intelligence, Data Governance, Organizational Strategy, Cloud Computing, Collaboration
初级 · 专业证书 · 3-6 个月

您将获得的技能: Order Fulfillment, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Marketing, Retail Management, Sales, Shipping and Receiving, Marketing Strategies, Market Trend, Process Optimization, Target Audience
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting
初级 · 课程 · 1-3 个月

University of California, Davis
您将获得的技能: 生成式人工智能, 信息架构, 关键词研究, 用户体验, 搜索引擎优化, 网络分析和 SEO, 社交媒体, 营销, 内容战略, Google Analytics(分析), 数字化营销
中级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 角色开发, 搜索引擎优化, 品牌意识, 内容创作, 关键词研究, 目标受众, 网络分析和 SEO, Algorithm, 用户研究, Google Analytics(分析), 数字化营销, 数据分析, 内容战略, 业务报告
初级 · 课程 · 1-4 周

您将获得的技能: Data Modeling, Stakeholder Engagement, Database Design, Dashboard, Business Intelligence, Extract, Transform, Load, Tableau Software, Databases, Data Warehousing, Database Systems, Data Pipelines, Data-Driven Decision-Making, Data Visualization, Interviewing Skills, Business Process, Business Analysis, Professional Development, Google Gemini, Data Analysis, SQL
攻读学位
高级设置 · 专业证书 · 3-6 个月

IBM
您将获得的技能: SQL, 探索性数据分析, 数据可视化软件, 微软Excel, 数据导入/导出, Python 程序设计, 生成式人工智能, 交互式数据可视化, 仪表板, IBM Cognos 分析, 数据叙事, 数据转换, 数据整理, 大数据, Plotly, 数据可视化, Excel 公式, 专业网络, 数据分析, 数据展示
攻读学位
初级 · 专业证书 · 3-6 个月

您将获得的技能: User Research, User Experience Design, Design Thinking, User Centered Design, Usability, Persona (User Experience), User Interface (UI), Web Content Accessibility Guidelines, Wireframing, Prototyping, Sprint Retrospectives, Sprint Planning
初级 · 课程 · 1-4 周