商业度量课程可以帮助您学习如何分析 Key Performance Indicator、解读财务报表和评估 Operator 的运营效率。您可以培养数据可视化、预测趋势和进行市场分析的技能。许多课程都会介绍用于数据操作的 Excel、用于可视化报告的 Tableau 和用于网络性能解析的 Skills Tracks 等工具,让您能够在实际业务环境中应用自己的技能。

Coursera
您将获得的技能: Newsletters, Email Marketing, Content Performance Analysis, Driving engagement, Digital Marketing, Campaign Management, Marketing Effectiveness, Marketing Materials, Business Metrics, Customer Engagement, Performance Metric, Content Creation, Key Performance Indicators (KPIs), Performance Measurement
初级 · 课程 · 1-4 周
Scrum Alliance
您将获得的技能: Business Metrics, Performance Metric, Performance Measurement, Agile Methodology, Data-Driven Decision-Making, Agile Product Development, Data Storytelling, Key Performance Indicators (KPIs), Technical Communication, Agile Project Management, Data Visualization, Continuous Improvement Process, Product Improvement, Team Performance Management, Product Management, Teamwork, Team Management, Product Development, Cross-Functional Team Leadership, Product Planning
初级 · 课程 · 1-4 周

您将获得的技能: Analytical Skills
初级 · 课程 · 1-4 周

Illinois Tech
您将获得的技能: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Team Leadership, Strategic Marketing, Organizational Change, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis
攻读学位
中级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Business Intelligence, Looker (Software), Data Visualization, Data Presentation, Data Visualization Software, Data Literacy, Dashboard, Data Storytelling, Power BI, Business Analytics, Histogram, Data Analysis, Business Marketing, Trend Analysis
中级 · 课程 · 1-4 周

您将获得的技能: Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Performance Metric, Performance Analysis, Business Metrics, Marketing Analytics, Performance Management, Data-Driven Decision-Making, Benchmarking, Root Cause Analysis, Goal Setting, Gap Analysis, Statistical Hypothesis Testing, Corrective and Preventive Action (CAPA), Trend Analysis
初级 · 课程 · 1-4 周

您将获得的技能: Verification And Validation, Software Quality Assurance, Software Quality (SQA/SQC), Debugging, Maintainability, Regression Testing, Quality Assurance, Data Quality, Issue Tracking, Root Cause Analysis, Business Intelligence, Jira (Software)
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Automation, Lead Generation, Customer Relationship Management (CRM) Software, Brand Awareness, Sales Pipelines, Web Analytics, Customer Acquisition Management, Marketing Operations, Marketing Effectiveness, Social Media, Branding, Performance Analysis, Social Media Management, Brand Management, Business Metrics, Data Capture, Market Research
初级 · 课程 · 1-4 周

您将获得的技能: Data-Driven Decision-Making, Regression Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Case Studies, Business Analytics, Minitab, Data Analysis, Statistical Analysis, Probability & Statistics, Microsoft Excel, Correlation Analysis, Quantitative Research, Exploratory Data Analysis
初级 · 课程 · 1-4 周

您将获得的技能: Brand Awareness, Performance marketing, Digital Advertising, Marketing Effectiveness, Online Advertising, Advertising Campaigns, Marketing Psychology, Marketing Analytics, Advertising, Brand Management, Branding, Performance Analysis, Customer Insights, Data-Driven Decision-Making, Survey Creation, Performance Measurement, Business Metrics, Target Audience, Analysis
初级 · 课程 · 1-4 周

您将获得的技能: Data Analysis, Data Visualization, Machine Learning
混合 · 课程 · 1-3 个月

您将获得的技能: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Performance marketing, Digital Marketing, Data Presentation, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
初级 · 课程 · 1-4 周