全球营销课程可以帮助您学习市场细分、品牌定位、数字营销战略和消费者行为分析。您还可以掌握跨文化交流、活动管理和利用社交媒体进行全球推广的技能。许多课程都会介绍一些工具,如用于跟踪营销活动绩效的 Google Analytics、用于管理客户关系的 HubSpot 以及用于执行营销战略的社交媒体平台。
Emory University
您将获得的技能: 微软Excel, 营销分析, 统计建模, 模拟和模拟软件, 决策, 概率, 风险分析, 保险和保修索赔处理, 统计, 预测, 概率分布
中级 · 课程 · 1-4 周
Emory University
您将获得的技能: 回归分析, 客户分析, 客户获取管理, 微软Excel, 客户需求规划, 营销, 营销分析, 时间序列分析和预测, 消费者行为, 模型评估, 预测, 留住客户, 营销效果
中级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 经济学, 世界历史, 政治科学, 欧洲历史, 管理, 社会科学, 国际关系, 文化
初级 · 课程 · 1-3 个月

Fundação Instituto de Administração
您将获得的技能: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning
初级 · 专项课程 · 3-6 个月

您将获得的技能: Facebook, Social Media, Social Media Content, Social Media Marketing, Graphic Design, Marketing Materials, Content Creation, Marketing, Branding
初级 · 指导项目 · 不超过 2 小时

IE Business School
您将获得的技能: Marketing Planning, Strategic Marketing, Marketing, Marketing Management, Marketing Strategy and Techniques, Market Analysis, Hospitality Management, Product Marketing, Marketing Communications, Case Studies, Plan Execution, Consumer Behaviour, Target Market, Hotels and Accommodations
初级 · 课程 · 1-3 个月

Real Madrid Graduate School Universidad Europea
您将获得的技能: Loyalty Programs, Marketing Analytics, Branding, Customer Engagement, Brand Management, Marketing, Marketing Strategy and Techniques, Digital Transformation, Social Media Strategy, Content Strategy, Strategic Partnership, Customer experience improvement, Customer Relationship Management, Personalized Service, Data Analysis, Technology Strategies, Innovation, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct
初级 · 课程 · 1-4 周
UNSW Sydney (The University of New South Wales)
您将获得的技能: 叙事, 推动参与, 设计策略, 增强现实与虚拟现实(AR/VR), 故事板, 内容创作, 动画和游戏设计, 多媒体, 新兴技术, 用户体验设计
混合 · 课程 · 1-3 个月

Real Madrid Graduate School Universidad Europea
您将获得的技能: Global Marketing, Customer Engagement, Cultural Sensitivity, Revenue Management, Augmented and Virtual Reality (AR/VR), Brand Management, Marketing Strategy and Techniques, Customer experience improvement, Personalized Service, Business Modeling, Content Strategy, Customer Relationship Management, Innovation, Business Management, Price Negotiation, Digital Transformation, Data-Driven Decision-Making, Metadata Management, Artificial Intelligence, User Experience Design
初级 · 课程 · 1-4 周

The University of Chicago
您将获得的技能: Climate Change Programs, Mathematical Modeling, NumPy, Physical Science, Simulation and Simulation Software, Environmental Science, Scientific Visualization, Matplotlib, Simulations, Numerical Analysis, Differential Equations, Mechanics
混合 · 课程 · 1-3 个月

Fundação Instituto de Administração
您将获得的技能: Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Ggplot2, Marketing, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Analytics, Data Science, Data Analysis, Innovation, Business Analytics, Data Manipulation
初级 · 专项课程 · 1-3 个月

Coursera
您将获得的技能: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment
初级 · 指导项目 · 不超过 2 小时