营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

Coursera
您将获得的技能: Facebook, Web Analytics, Event Management, Advertising, Marketing Analytics, Social Media Management, Social Media, E-Commerce, Marketing, Business
初级 · 指导项目 · 不超过 2 小时

Simplilearn
您将获得的技能: Matplotlib, NumPy, Data Visualization, Python Programming, Pandas (Python Package), Data Analysis, Data Visualization Software, Scripting, Analytics, Data Manipulation, Real Time Data, Data Processing, Programming Principles, Data Transformation, Data Cleansing, Data Validation
初级 · 课程 · 1-4 周
IE Business School
您将获得的技能: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Marketing Management, Merchandising
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Sales Strategy, Customer Analysis, AI Personalization, Sales, Sales Pipelines, Sales Management, Generative AI, Customer Insights, Forecasting, Data-Driven Decision-Making, Analytics, Predictive Modeling
初级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 营销策略, 目标市场, 内容营销, 多媒体, 社交媒体营销, 推动参与, 社交媒体战略, 数字媒体战略, 社交媒体, 战略营销, 客户参与, 营销效果, 写作, 博客, 内容创作
混合 · 课程 · 1-4 周

28DIGITAL
您将获得的技能: 营销策略, 竞争分析, A/B 测试, 目标市场, 销售流程, 新业务开发, 冷拜访, 数字化营销, 销售, 客户分析, 销售展望, 创业, 市场分析, 商业营销, 营销, 结算(销售), 增长战略, 商业开发, 营销策划, 市场调查
中级 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: 营销策略, 规划, 营销预算, 社交媒体营销, 社交媒体战略, 绩效衡量, 业务规划, 社交媒体, 营销策划, 战略营销, 市场分析, 同行评审, 关键绩效指标 (KPI), 营销效果, 客户参与
混合 · 课程 · 1-3 个月

您将获得的技能: Data Cleansing, Stakeholder Management, Rmarkdown, Data Presentation, Data Storytelling, Data Visualization, Data Validation, Data Literacy, Ggplot2, Data Ethics, Data-Driven Decision-Making, Interactive Data Visualization, Analytical Skills, Data Integrity, Dashboard, Data Visualization Software, Tableau Software, Case Studies, Spreadsheet Software, Data Analysis
初级 · 专业证书 · 3-6 个月

您将获得的技能: Instagram, Content Performance Analysis, Social Media Content, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement
初级 · 课程 · 1-4 周

University of Minnesota
您将获得的技能: Exploratory Data Analysis, Project Design, Data Mining, Ideation, Design Thinking, Data Analysis, Analytics, Business Analytics, Business Analysis, Sprint Planning, Unsupervised Learning, Case Studies, Anomaly Detection, Tree Maps
初级 · 课程 · 1-3 个月

您将获得的技能: Content Performance Analysis, TikTok, Driving engagement, Marketing Analytics, Content Strategy, Performance Metric, Key Performance Indicators (KPIs), Analytics, Data-Driven Decision-Making, Brand Awareness
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Online Advertising, Advertising Campaigns, Advertising, Digital Advertising, Social Media, Social Media Campaigns, Web Analytics, Marketing
初级 · 指导项目 · 不超过 2 小时