品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

IE Business School
您将获得的技能: Market Research, Business Research, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Business Intelligence, Competitive Intelligence, Market Opportunities, Marketing, Data Collection
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Presentations, Conflict Management, Team Motivation, Team Leadership, Stakeholder Management, Project Risk Management, Risk Management, Persuasive Communication, Negotiation, Collaboration, Stakeholder Engagement, Agile Project Management, Storytelling, Team Management, Project Management, Data Visualization, Motivational Skills, Visionary, Environmental Social And Corporate Governance (ESG), Goal Setting
初级 · 专项课程 · 3-6 个月

Arizona State University
您将获得的技能: Creative Thinking, Creative Problem-Solving, Brainstorming, Resourcefulness, Creativity, Curiosity, Strategic Thinking, Innovation, Decision Making, Collaboration
初级 · 课程 · 1-4 周

您将获得的技能: Feature Engineering, Exploratory Data Analysis, Responsible AI, Tensorflow, Model Deployment, Keras (Neural Network Library), Model Evaluation, Data Preprocessing, Google Cloud Platform, Applied Machine Learning, Data Quality, Data Cleansing, Machine Learning, Logistic Regression, Data Pipelines, Machine Learning Algorithms, Data Strategy, Performance Tuning, MLOps (Machine Learning Operations), Artificial Neural Networks
中级 · 专项课程 · 3-6 个月

您将获得的技能: AI Personalization, Generative AI, Virtual Environment, AI Product Strategy, Augmented and Virtual Reality (AR/VR), Virtual Reality, Artificial Intelligence, Creativity, Storytelling, Game Design, Interactive Design, Prompt Engineering, AI Workflows, Media Production
中级 · 课程 · 1-4 周

Real Madrid Graduate School Universidad Europea
您将获得的技能: AI Personalization, AI Enablement, Responsible AI, Artificial Intelligence, Robotics, Automation, Emerging Technologies, Augmented and Virtual Reality (AR/VR), Innovation, Advanced Analytics, Predictive Analytics, Law, Regulation, and Compliance, Ethical Standards And Conduct, Cognitive flexibility, Governance, Investment Management, Decision Making
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: TikTok, Drive Engagement, Social Media Management, Customer Engagement, Social Media Strategy, Social Media, Community Development, Content Strategy
初级 · 课程 · 1-4 周

您将获得的技能: User Story, User Interface (UI), User Interface and User Experience (UI/UX) Design, Design Thinking, Mockups, Usability Testing, Wireframing, User Experience, Product Design, User Centered Design, User Feedback, Prototyping, Figma (Design Software)
初级 · 课程 · 1-4 周

您将获得的技能: Content Creation, Layout Design, Image Quality
混合 · 课程 · 1-3 个月

University of Glasgow
您将获得的技能: Leadership Development, Organizational Change
中级 · 课程 · 1-4 周

您将获得的技能: Content Development and Management, Content Strategy, Advertising, Marketing Channel, Business Planning, Strategic Partnership, Merchandising, Revenue Management, Sustainable Business, Driving engagement, Live Streaming, Promotions and Campaigns
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)
混合 · 课程 · 1-4 周