营销战略课程可以帮助您学习客户细分、品牌定位、竞争分析和活动策划。您可以掌握数据解读、数字营销战术和内容创作策略方面的技能。许多课程都会介绍 Google Analytics、社交媒体管理平台和电子邮件营销软件等工具,展示这些资源如何增强您的营销工作并有效跟踪绩效。

University of Virginia
您将获得的技能: 工艺设计, 企业战略, 成本效益分析, 业务建模, 技术战略, AI 赋能, 信息技术, 技术交流, 项目组合管理, 网络安全, 设计思维, 商业分析, Agile 方法论
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Roadmaps, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance
初级 · 课程 · 1-4 周

Rutgers the State University of New Jersey
您将获得的技能: 生成式人工智能, 负责任的人工智能, AI 产品战略, 数据伦理, 自然语言处理, Machine Learning 方法, 战略思维, 人工智能, 大型语言模型, 风险管理
初级 · 课程 · 1-4 周

Starweaver
您将获得的技能: Business Process Modeling, Responsible AI, AI Product Strategy, Business Process, Digital Transformation, Business Process Management, Process Design, Google Gemini, Workflow Management, AI Enablement, ChatGPT, Market Opportunities, Product Management, Generative AI, Sustainable Development, Social Impact, Sustainability Reporting, Prompt Engineering, AI Personalization, Automation
中级 · 专项课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 网络分析, 新兴技术, 企业战略, 竞争分析, 组织变革, 业务建模, 产品管理, 产品生命周期管理, 战略思维, 技术战略, 案例研究, 业务转型, 平台即服务(PaaS), 市场动态, 创新
初级 · 课程 · 1-4 周

您将获得的技能: Instagram, Social Media Content, Competitive Analysis, Content Performance Analysis, Target Audience, Content Strategy, Social Media Strategy, Scheduling, Social Media Marketing, Brand Strategy, Content Creation
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 利益攸关方沟通, 文科, 战略传播, 价值主张, 客户分析, 组织领导力, 战略领导力, 目标受众, 市场机遇, 组织结构, 组织战略, 艺术史, 筹资, 组织效能, 风险管理
混合 · 课程 · 1-3 个月

您将获得的技能: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, HubSpot CRM, Marketing Strategies, Web Content, Social Media Content, Paid media, Marketing, Digital Content, Content Creation, Marketing Automation, Marketing Analytics, Newsletters, Marketing Psychology, Digital Marketing, A/B Testing, Customer Relationship Management, UI/UX Strategy
初级 · 专项课程 · 1-3 个月

LearnKartS
您将获得的技能: Risk Management, Project Risk Management, Risk Analysis, Risk Mitigation, Communication Planning, Stakeholder Management, Project Management, Conflict Management, Stakeholder Engagement, Organizational Structure
中级 · 课程 · 1-4 周

University of Michigan
您将获得的技能: Health Informatics, Strategic Communication, Health Technology, Strategic Planning, Business Planning, Innovation, Telehealth, Organizational Strategy, Healthcare Project Management, Design Thinking, Business Strategy, Health Care Administration, Business Management, Strategic Thinking, Emerging Technologies, Stakeholder Engagement, Agile Methodology, User Centered Design
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Corporate Strategy, Business Strategy, Business Planning, Business Development, Growth Strategies, Strategic Thinking, Mergers & Acquisitions, Market Opportunities, Competitive Analysis, Business Economics, Business Analysis, Portfolio Risk, Risk Management
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: TikTok, Target Audience, Content Strategy, Social Media Content, Content Creation, Social Media Strategy, Growth Strategies, Planning, Drive Engagement
初级 · 课程 · 1-4 周