广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

Vanderbilt University
您将获得的技能: Microsoft Copilot, Microsoft 365, Target Audience, Microsoft Teams, Productivity Software, AI Enablement, Complex Problem Solving, Strategic Communication, Brainstorming, Artificial Intelligence, Communication, Generative AI, Critical Thinking
初级 · 课程 · 1-4 周

您将获得的技能: Paid media, Data Storytelling, Email Marketing, Social Media Strategy, Google Ads, Social Media, Digital Advertising, Social Media Marketing, Search Engine Optimization, Content Creation, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Online Advertising, Email Automation, Marketing, E-Commerce
初级 · 专业证书 · 3-6 个月

University of Pennsylvania
您将获得的技能: 风险管理, 战略领导力, 利益攸关方沟通, 文科, 战略传播, 组织领导力, 艺术史, 组织战略, 目标受众, 组织结构, 市场机遇, 客户分析, 组织效能, 价值主张, 筹资
混合 · 课程 · 1-3 个月

您将获得的技能: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals, E-Commerce
初级 · 课程 · 1-4 周

Yonsei University
您将获得的技能: 战略营销, 营销策略, 促销策略, 创新, 社交媒体营销, 目标市场, 消费者行为, 市场分析, 进入市场战略, 产品营销, 打造品牌, 营销渠道, 全球营销, 企业对消费者
混合 · 课程 · 1-4 周

Universidad de Palermo
您将获得的技能: Advertising, Social Media Management, Marketing Communications, Integrated Marketing Communications, Digital Advertising, Social Media Marketing, Marketing, Strategic Communication, Digital Marketing, Target Audience, Consumer Behaviour
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Budgets, Advertising Campaigns, Campaign Management, Search Engine Marketing, Online Advertising, Social Media Campaigns, Facebook, Paid media, Digital Advertising, Budget Management, Advertising, Account Management, Target Audience, User Accounts, Organizational Skills
初级 · 指导项目 · 不超过 2 小时

University of Illinois Urbana-Champaign
您将获得的技能: 旁听, 管理, 内容创作, 内容营销, 数字资产, 目标受众, 内容性能分析, 网页内容, 营销策划, 内容战略, 内容管理, 数字内容
初级 · 课程 · 1-3 个月

The Chinese University of Hong Kong
您将获得的技能: 电子商务, 市场动态, 营销, 消费者行为, 文化敏感性, 品牌管理, 广告, 社会学, 社会科学, 全球营销, 数字媒体战略, 文化多样性
初级 · 课程 · 1-4 周

Real Madrid Graduate School Universidad Europea
您将获得的技能: Marketing Strategies, Marketing, Branding, Global Marketing, Social Media Marketing, Brand Management, Loyalty Programs, Digital Marketing, Strategic Partnership, Event Planning, Consumer Behaviour, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence
初级 · 专项课程 · 3-6 个月

Northeastern University
您将获得的技能: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Media Strategy, Design Thinking
初级 · 课程 · 1-4 周

Tecnológico de Monterrey
您将获得的技能: Web Analytics, Google Analytics, Social Media, Search Engine Marketing, Social Media Marketing, Marketing Analytics, Market Research, Digital Marketing, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Customer Data Management, Analytics, Target Audience, Key Performance Indicators (KPIs), Social Network Analysis, Facebook
中级 · 专项课程 · 1-3 个月