
Illinois Institute of Technology
您将获得的技能: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Tableau Software, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Digital Transformation, Market Dynamics, Capital Budgeting, Design Thinking, Descriptive Statistics, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy
获得学位
学位 · 1-4 年

Coursera
初级 · 课程 · 1-4 周

University of Virginia Darden School Foundation
您将获得的技能: Large Language Modeling, Customer Insights, Digital Advertising, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Personalized Service, Prompt Engineering, AI Personalization, Machine Learning
初级 · 专项课程 · 1-3 个月

您将获得的技能: Prioritization, Business Priorities, Forecasting, Resource Allocation, Product Strategy, Data-Driven Decision-Making, Performance Metric, Data Analysis, Analytics, Estimation, Stakeholder Engagement, Benchmarking, Customer Acquisition Management, Project Estimation, Project Planning, Spreadsheet Software, Business Modeling
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Stakeholder Communications, Campaign Management, Smart Goals, Email Marketing, Marketing Effectiveness, Goal Setting, Strategic Marketing, Strategic Thinking, Performance Measurement, Business Metrics
初级 · 课程 · 1-4 周

University of Arizona
您将获得的技能: Web Analytics, Web Analytics and SEO, Campaign Management, Data-Driven Decision-Making, Marketing Effectiveness, Marketing Analytics, Digital Marketing, Content Performance Analysis, Return On Investment, Advertising Campaigns, Data Ethics, Marketing Strategies, Social Media Marketing, Digital Advertising, Performance marketing, Social Media, AI Personalization, Analytics, A/B Testing, Data Collection
中级 · 课程 · 1-3 个月

Coursera
您将获得的技能: ChatGPT, 创造商机, 仪表板, 及时工程, 营销策略, 营销分析, 客户关系管理 (CRM) 软件, 营销自动化, HubSpot CRM, 电子邮件自动化, Prompt Engineering, 客户参与, MarTech, 数据驱动决策
中级 · 指导项目 · 不超过 2 小时
Emory University
您将获得的技能: 模型评估, Microsoft Excel, 预测, 客户获取管理, 回归分析, 客户分析, 营销分析, 留住客户, 市场营销, 消费者行为, 时间序列分析和预测, 客户需求规划, Model Evaluation, 营销效果
中级 · 课程 · 1-4 周
University of Maryland, College Park
您将获得的技能: Marketing Automation, Online Advertising, AI Enablement, Marketing Analytics, Natural Language Processing
中级 · 课程 · 1-3 个月

您将获得的技能: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Marketing Analytics, Marketing Automation, Budgeting, Customer Analysis, AI Enablement, Customer Insights, Goal Setting, Key Performance Indicators (KPIs), Data-Driven Decision-Making
初级 · 课程 · 1-4 周

您将获得的技能: Smart Goals, Marketing Effectiveness, Goal Setting, Marketing Planning, Marketing Strategies, Marketing Automation, Content Marketing, Key Performance Indicators (KPIs), Business Priorities, Performance Measurement, Data-Driven Decision-Making, Web Analytics, Accountability
初级 · 课程 · 1-4 周

Macquarie University
您将获得的技能: 数据分析, 客户体验战略(CX), 整合营销传播, 客户数据管理, 营销策略, 消费者行为, 数字营销, 社交媒体营销, 营销分析, 客户洞察, 客户关系管理, 预测分析, 大数据, 营销效果
初级 · 课程 · 1-3 个月