Search Engine Marketing

搜索引擎营销(SEM)是一种数字营销策略,用于提高网站在搜索引擎结果页面中的可见度。Coursera 的 SEM 目录教您如何通过 Google、Bing 和 Yahoo 等搜索引擎有效优化和宣传您的网站。您将学习关键词研究、按点击付费广告、搜索引擎 Algorithm 以及着陆页在数字营销中的作用。此外,您还将了解如何衡量和分析 SEM 营销活动的绩效,以及如何不断改进它们以提高知名度和 Conversion Rate。所学技能对于数字营销人员、SEO 专家或任何希望提高网站知名度和流量的人来说都是无价之宝。
17凭据
1个在线学位
33门课程

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  • 此角色有 US$67,968 工资中位数¹.

    描述:

    A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

    此角色有 US$67,968 工资中位数¹.

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浏览搜索引擎营销课程目录

  • 状态:免费试用

    您将获得的技能: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, E-Commerce, Customer Engagement, Marketing, Campaign Management

  • 状态:免费试用

    您将获得的技能: Email Marketing, Google Ads, Paid media, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Media Planning, Customer experience strategy (CX), Online Advertising, Email Automation, Marketing, Digital Marketing, E-Commerce

  • S.P. Jain Institute of Management and Research

    您将获得的技能: Mergers & Acquisitions, Search Engine Marketing, Working Capital, Competitive Analysis, Operations Management, Business Valuation, Manufacturing Operations, Design Thinking, Large Language Modeling, Business Strategy, Supply Chain Management, Digital Transformation, Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Team Management, Organizational Change, Change Management, Financial Statement Analysis, Portfolio Management

  • 状态:免费试用

    您将获得的技能: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, Online Advertising, MarTech

  • 状态:免费试用

    您将获得的技能: Search Engine Marketing, Google Ads, Search Engine Optimization, Marketing Strategies, Web Analytics and SEO, Online Advertising, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, UI/UX Strategy, Social Media Marketing, Digital Advertising

  • 状态:预览

    您将获得的技能: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Social Media Marketing, Keyword Research, Content Marketing, Digital Transformation, Marketing Effectiveness, Social Media Strategy, Customer Analysis, Marketing Analytics, Data Analysis, Paid media, Return On Investment

  • 状态:免费试用

    University of California, Irvine

    您将获得的技能: 留住客户, 客户获取管理, 搜索引擎优化, 社交媒体战略, 关键绩效指标 (KPI), 客户参与, 角色开发, 改善客户体验, 营销分析, 搜索引擎营销, 关键词研究, 点击付费广告, 目标受众, 营销策略与技巧, 营销效果, 数字广告, 数字化营销, A/B 测试, 社交媒体, 网络分析

  • 状态:免费试用

    University of Illinois Urbana-Champaign

    您将获得的技能: 营销策略, 数据叙事, 案例研究, 营销活动经理, 客户体验战略(CX), 营销分析, 搜索引擎营销, 战略传播, 数据可视化软件, 分析, 关键词研究, 营销, 网络分析, 数据可视化, 数据分析, 电子邮件营销, 数字化营销, 营销传播, 数字媒体战略, 商业分析

  • 状态:免费试用

    Tecnológico de Monterrey

    您将获得的技能: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Social Media Strategy, Content Strategy, Social Media Marketing, Digital Advertising, Content Marketing, Email Marketing, Web Design and Development, Digital Communications, Event Management

  • 状态:免费试用

    O.P. Jindal Global University

    您将获得的技能: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Data Ethics, Data Mining

  • 状态:免费试用

    您将获得的技能: Email Marketing, Order Fulfillment, Media Planning, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Target Audience, Search Engine Optimization, Online Advertising, Customer Relationship Management, Customer Retention, E-Commerce, Marketing Analytics, Campaign Management

  • 状态:免费试用

    您将获得的技能: Google Ads, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Digital Advertising, Registration, Marketing, Keyword Research, Advertising, Digital Marketing, Test Planning

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主要合作伙伴

  • Google
  • Tecnológico de Monterrey
  • Aptly
  • University of California, Irvine
  • University of Maryland, College Park
  • Simplilearn
  • University of California, Davis
  • O.P. Jindal Global University