产品营销课程可以帮助您学习市场细分、竞争分析、品牌定位和市场策略。您可以掌握制作有吸引力的信息、分析客户 Feedback 和优化营销活动的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体平台等工具,以支持跟踪绩效和与目标受众互动。

您将获得的技能: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis
★ 4.3 (41) · 中级 · 指导项目 · 不超过 2 小时
University of Illinois Urbana-Champaign
您将获得的技能: 战略营销, 打造品牌, 消费者行为, 价值主张, 产品规划, 营销管理, 品牌管理, 品牌营销, 市场研究, 竞争分析, 市场分析, 营销策略与技巧, 营销策划, 品牌战略, 营销效果, 营销策略, 产品营销, 目标市场, 品牌意识, 市场营销
★ 4.8 (1771) · 初级 · 课程 · 1-4 周

Xbox
您将获得的技能: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Product Strategy, Data Analysis
★ 4.7 (65) · 初级 · 专业证书 · 3-6 个月

您将获得的技能: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, User Interface and User Experience (UI/UX) Design, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Data Ethics, Law, Regulation, and Compliance, Responsible AI, Data Governance
★ 4.6 (369) · 初级 · 专项课程 · 3-6 个月

Packt
您将获得的技能: Backlogs, Product Roadmaps, Sprint Planning, Agile Methodology, Product Management, AI Product Strategy, Wireframing, A/B Testing, Agile Product Development, Project Estimation, Microsoft Teams, Product Planning, Jira (Software), Estimation, Agile Project Management, Project Management, ChatGPT, Kanban Principles, Project Management Software, Prioritization
★ 4 (12) · 中级 · 专项课程 · 3-6 个月

您将获得的技能: Canva (Software), Digital Design, Design Elements And Principles, Product Design, Design Software, Graphic and Visual Design Software, Creative Design, Color Theory, Graphic Design, Intellectual Property, Product Promotion, Digital Marketing Tools, E-Commerce, Direct Selling, Color Matching, Digital Publishing, Digital Content, Digital Assets, Marketing
★ 4.4 (1362) · 高级设置 · 指导项目 · 不超过 2 小时

您将获得的技能: Conversion Funnel Analysis, Web Analytics, Digital Analysis, Customer Analysis, Product Management, Customer Insights, Analytics, Business Analysis, Root Cause Analysis, User Flows, Performance Analysis, Data Presentation, Performance Metric, Key Performance Indicators (KPIs), Data Collection, Regression Analysis, Event Monitoring, Data Capture, Taxonomy
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning
★ 4.3 (131) · 初级 · 专项课程 · 1-3 个月

IBM
您将获得的技能: 产品管理, 增长战略, 投资组合管理, 产品战略, 营销资料, 产品生命周期管理, 产品规划, 企业战略, 产品开发, 竞争分析, 可用性测试, 敏捷产品开发, 市场分析, 新产品开发, 营销策划, 产品要求, 创造需求, 产品路线图
★ 4.6 (82) · 高级设置 · 课程 · 1-3 个月

LearnKartS
您将获得的技能: ChatGPT, Podcasting, AI Product Strategy, Content Creation, Coaching, Web Presence, Course Development, AI Enablement, Ideation, Entrepreneurship, Digital Assets, Artificial Intelligence, WordPress, Marketing Strategies, E-Commerce, Web Development, Digital Transformation, Digital Marketing, Writing, Business Acumen
初级 · 课程 · 1-4 周
University of Maryland, College Park
您将获得的技能: Online Advertising, LLM Application, AI Enablement, Branding, Natural Language Processing, Machine Learning Algorithms
中级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Product Lifecycle Management, Market Trend, Product Marketing, Product Strategy, Product Management, Trend Analysis, Market Analysis, Competitive Analysis, Brand Management, Branding, Strategic Marketing, Marketing Strategies
★ 4.5 (10) · 初级 · 课程 · 1-4 周