市场营销课程可帮助您了解如何接触受众、确定信息并分析营销活动的效果。您可以培养在战略、细分、内容、优化和分析方面的能力。许多课程都使用了专业背景下使用的工具。

您将获得的技能: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Marketing Design, Graphic Design, Content Creation, Style Guides, Marketing, Branding
初级 · 指导项目 · 不超过 2 小时

Universidad de Chile
您将获得的技能: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics
中级 · 课程 · 1-4 周

您将获得的技能: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Persona Development, Marketing, Marketing Strategies, Advertising, Customer Engagement, Web Analytics
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 社交网络分析, 叙事, 沟通, 品牌战略, 营销, 消费者行为, 内容创作, 社交媒体, 影响, 营销心理学, 社交媒体营销, 广告
混合 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Generative AI, Digital Advertising, Email Marketing, Data Ethics, Digital Marketing, Search Engine Optimization, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Web Analytics and SEO, Search Engine Marketing, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML)
初级 · 专项课程 · 1-3 个月

University of London
您将获得的技能: 战略营销, 竞争分析, 分析, 目标市场, 营销策划, 营销策略, 营销策略与技巧, 企业战略, 营销管理, 旁听, 营销, 市场分析, 市场动态
混合 · 课程 · 1-4 周

Emory University
您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Customer experience improvement, Marketing Strategies, Marketing, AI Enablement, Responsible AI, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence, Customer Insights, Marketing Psychology
初级 · 专项课程 · 3-6 个月

Northwestern University
您将获得的技能: 战略伙伴关系, 媒体关系, 战略营销, 危机管理, 营销, 营销策略, 社交媒体, 活动营销, 忠诚计划, 活动策划, 公共关系, 品牌管理, 收入管理
中级 · 课程 · 1-3 个月

您将获得的技能: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, E-Commerce, Performance marketing, Email Automation, Marketing
初级 · 专业证书 · 3-6 个月

Meta
您将获得的技能: 描述性统计, 数据叙事, A/B 测试, 贝叶斯统计, 营销分析, 数据可视化软件, 统计假设检验, 数据展示, 营销, 营销策略, 面试技巧, Pandas(Python 软件包), 目标受众, 数据分析, 数据清理, 数据可视化, 关键绩效指标 (KPI), 数据收集, 业务指标, 营销效果
攻读学位
初级 · 专业证书 · 3-6 个月
University of Illinois Urbana-Champaign
您将获得的技能: 电子商务, 营销策略, 创新, 消费者行为, MarTech, 营销策划, 数字化转型, 产品推广, 营销, 数字广告, 产品开发, 数字化营销, 客户参与
攻读学位
初级 · 课程 · 1-4 周

您将获得的技能: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Performance marketing, Digital Marketing, Data Presentation, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
初级 · 课程 · 1-4 周