Competitive Intelligence

竞争情报(Competitive Intelligence)是收集、分析和利用有关竞争对手的信息,以加强企业战略决策的实践。Coursera 的 "竞争情报"(Competitive Intelligence)目录可帮助您了解这一实践的基本方面及其在当今快速发展的商业环境中的重要性。您将学习如何系统地收集数据、进行竞争对手分析、识别市场趋势以及评估企业的竞争地位。课程材料涵盖了数据收集、数据解读、预测分析和竞争情报战略应用的技巧。掌握了这些技能,您就能更好地指导您的组织获得显著的竞争优势。
6凭据
1个在线学位
24门课程

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通过已评分作业、视频和论坛向顶级授课教师学习。
通过完成一系列课程和项目,深入学习学科知识。
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在线获得学士学位或硕士学位,所需费用仅为在校学习费用的一小部分。
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“competitive intelligence” 的结果

  • Indian School of Business

    您将获得的技能: Business Strategy, Crisis Management, Strategic Planning, Strategic Leadership, Professional Development, Business Leadership, Growth Strategies, Business Modeling, Leadership Development, Leadership, Leadership and Management, Competitive Analysis, Stakeholder Communications, Competitive Intelligence, Team Leadership, Business Ethics, Strategic Decision-Making, Value Propositions, Market Analysis, Market Opportunities

  • 状态:免费试用

    您将获得的技能: Pre-Clinical Development, Drug Interaction, Clinical Trials, Pharmacology, Drug Development, Pharmaceuticals, Patient Safety, Clinical Research, Competitive Intelligence, Safety Standards, Laboratory Testing, Biochemical Assays, Medication Administration, Pharmacotherapy, Pharmaceutical Terminology, Safety Assurance, Biotechnology, Biochemistry, Laboratory Research, Chemistry

  • 您将获得的技能: Vulnerability Assessments, Operations Management, Data Storytelling, Business Strategy, Design Thinking, Competitive Intelligence, Survey Creation, Cyber Threat Intelligence, Machine Learning Methods, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Multimedia, Market Opportunities, Marketing Planning, International Relations, Policy Development, Political Sciences

  • 状态:预览

    您将获得的技能: Knowledge Transfer, Information Management, Organizational Strategy, Organizational Structure, Competitive Intelligence, Business Strategy, Content Management, Performance Measurement, Employee Training, Decision Making

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: 战略决策, 销售策略, 销售, 案例研究, 市场情报, 竞争情报, 企业战略, 客户分析, 分析, 市场分析, 竞争分析, 商业研究, 销售管理

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: 销售支持, 战略营销, 销售策略, 冲突管理, 建立客户关系, 客户参与, 案例研究, 销售, 营销, 商业营销, 企业战略, 竞争情报, B2B 销售, 市场情报, 业务规划, 销售培训, 营销策划, 销售流程, 销售管理, 产品规划

  • 状态:预览

    Universidad Austral

    您将获得的技能: New Business Development, Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Business Development, Market Dynamics, Business Planning, Business, Corporate Strategy, Innovation, Competitive Intelligence, Strategic Leadership, Business Priorities, Growth Strategies, Market Analysis, Business Modeling, Value Propositions, Business Administration, Product Strategy

  • 状态:免费

    您将获得的技能: Competitive Analysis, Value Propositions, Business Marketing, Target Market, Business Strategy, Competitive Intelligence, Market Research, Price Negotiation, Customer Insights, Market Analysis

  • 状态:预览

    Corporate Finance Institute

    您将获得的技能: Financial Analysis, Risk Analysis, Financial Modeling, Competitive Analysis, Market Analysis, Business Strategy, Growth Strategies, Business Strategies, Business Analysis, Analysis, Business Risk Management, Market Share, Competitive Intelligence, Strategic Marketing, Strategic Planning

  • 状态:免费试用

    您将获得的技能: Pre-Clinical Development, Clinical Trials, Pharmacology, Drug Development, Clinical Research, Pharmaceuticals, Competitive Intelligence, Safety Assurance, Biotechnology, Biochemistry

  • 您将获得的技能: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Marketing Planning, Consumer Behaviour, Go To Market Strategy, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention

  • 状态:免费试用

    Fundação Instituto de Administração

    您将获得的技能: Diversity and Inclusion, Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Diversity Awareness, Organizational Effectiveness, Organizational Leadership, Competitive Intelligence, Diversity Programs, Sociology, Business Leadership, Social Justice, Cultural Diversity, Entrepreneurship, Empowerment, Leadership, Business Ethics, Self-Awareness, Innovation, Corporate Strategy, World History

是什么让您今天来到 Coursera?

主要合作伙伴

  • Fundação Instituto de Administração
  • Alfaisal University | KLD
  • Microsoft
  • Goldman Sachs
  • IE Business School
  • Institut Mines-Télécom
  • Novartis
  • Rutgers the State University of New Jersey