品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Illinois Tech
您将获得的技能: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation
攻读学位
初级 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Logo Design, Branding, Brand Strategy, Graphic Design, Target Audience, Social Media Content, Marketing Materials, Social Media, Scheduling, Presentations, Content Creation, Social Media Marketing
初级 · 指导项目 · 不超过 2 小时

University of London
您将获得的技能: 市场动态, 企业战略, 竞争分析, 营销策略, 分析, 旁听, 营销管理, 营销策略与技巧, 营销策划, 营销, 市场分析, 目标市场, 战略营销
混合 · 课程 · 1-4 周

University of Michigan
您将获得的技能: Brand Strategy, Branding, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Competitive Analysis, Emotional Intelligence, Concision, Creativity, Case Studies
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: Intellectual Property, Digital Transformation, Business Modeling, Business Strategy, Technology Strategies, Innovation, Data-Driven Decision-Making, Value Propositions, Market Dynamics, Competitive Analysis, Computing Platforms
初级 · 课程 · 1-4 周

University of Virginia
您将获得的技能: 社交媒体战略, 个人身份信息, 信息隐私, 品牌战略, 个人诚信, 自我意识, 计算机安全意识培训, 建设性反馈, 品牌意识, 个人属性, 品牌管理, 打造品牌, 社交媒体
初级 · 课程 · 1-3 个月

您将获得的技能: Instagram, Social Media Content, Competitive Analysis, Content Performance Analysis, Target Audience, Content Strategy, Social Media Strategy, Scheduling, Social Media Marketing, Brand Strategy, Content Creation
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Marketing, Target Audience, Social Media Campaigns, Style Guides, Digital Advertising, Data Visualization, Email Marketing, Digital Marketing, Generative AI, Marketing Analytics, Content Creation
中级 · 专项课程 · 3-6 个月

您将获得的技能: Brand Strategy, Presentations, Branding, Creative Design, Marketing Design, Target Audience, Visual Design, Typography, Adobe Creative Cloud, Storytelling, Adobe Illustrator, Diversity and Inclusion, Adobe Acrobat, Color Theory, Creative Thinking, Creative Problem-Solving, Digital Assets, Communication, Entrepreneurship, Digital Marketing
初级 · 课程 · 1-4 周

您将获得的技能: Brand Strategy, Storytelling, Branding, Prompt Engineering, ChatGPT, Brand Loyalty, Brand Awareness, Cross-Channel Marketing, Content Creation, Consumer Behaviour, Email Marketing
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Canva (Software), Brand Strategy, Logo Design, Branding, Style Guides, Brand Awareness, Graphic and Visual Design, Marketing Materials, Typography, Design Elements And Principles, Color Theory, Asset Management
初级 · 课程 · 1-4 周

您将获得的技能: Strategic Decision-Making, Corporate Strategy, Business Strategies, Business Strategy, Business Ethics, Strategic Planning, Growth Strategies, Strategic Thinking, Organizational Strategy, Environmental Social And Corporate Governance (ESG), Strategic Prioritization, Business Planning, Operational Efficiency, Business Process Reengineering, Organizational Effectiveness, Operational Analysis, Corporate Sustainability, Competitive Analysis, Market Share, Portfolio Management
混合 · 课程 · 1-4 周