文案写作课程可以帮助您学习有说服力的写作技巧、受众定位、品牌声音发展和有效的标题创作。您还可以掌握制作有说服力的 Call to Action、针对搜索引擎优化内容以及了解消费者心理等方面的技能。许多课程都会介绍一些工具,如用于跟踪参与度的 Google Analytics、用于编辑的 Grammarly 以及用于简化写作流程的各种 Content Management System。

Johns Hopkins University
您将获得的技能: Lesson Planning, Peer Review, Editing, Student-Centred Learning, Teaching, Writing, Writing and Editing, Syllabus Development, Instructional Strategies, Literacy, Student Engagement, Developing Training Materials, Storytelling, Empowerment, Course Development, Mentorship, Language Competency, Creativity, Case Studies, Critical Thinking
初级 · 专项课程 · 3-6 个月

您将获得的技能: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies
初级 · 专项课程 · 3-6 个月

您将获得的技能: Video Editing, Storyboarding, Storytelling, Video Production, Instagram, Photo/Video Production and Technology, Post-Production, Content Creation, Adobe Premiere, Motion Graphics, Adobe After Effects, Media Production, Cinematography, TikTok, Driving engagement, Writing, File Management, Timelines, Apple software proficiency, Planning
初级 · 专项课程 · 3-6 个月

Wesleyan University
您将获得的技能: 叙事, 校对, 写作, 编辑, 创造力, 写作与编辑
混合 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: Large Language Modeling, Generative AI, Writing, Data Ethics, Responsible AI, Artificial Intelligence, Technical Writing, Model Evaluation, Machine Learning, Information Privacy
初级 · 课程 · 1-4 周

您将获得的技能: Adobe Express, Adobe Firefly, Adobe Acrobat, Content Creation, Digital Publishing, Storytelling, AI Workflows, Responsible AI, Content Strategy, digital literacy, Content Management, Visual Design, Automation
中级 · 课程 · 1-4 周

您将获得的技能: Constructive Feedback, Sales Presentation, Client Services, Rapport Building, Video Editing, Active Listening, Customer Relationship Building, Expectation Management, Relationship Management, Video Production, Professional Networking, Organizational Skills
混合 · 课程 · 1-4 周

Skillshare
您将获得的技能: AI Personalization, Business Process
初级 · 专项课程 · 1-3 个月

LearnKartS
您将获得的技能: Content Creation, Target Audience, Content Marketing, Storytelling, Brand Strategy, Podcasting, Social Media Content, Blogs, Web Content, Content Strategy, Digital Content, Performance Measurement, Promotional Strategies, Persona Development, Email Marketing, Paid media, ChatGPT
初级 · 课程 · 1-4 周

University of Glasgow
您将获得的技能: Business Writing, Business Correspondence, Writing, Report Writing, Business Communication, Writing and Editing, Organizational Structure, Vocabulary, Grammar, Concision, English Language, Target Audience, Organizational Skills, Editing, Press Releases
中级 · 课程 · 1-3 个月

University of California, Irvine
您将获得的技能: 组织技能, 道德标准与行为, 写作, 编辑, 研究, 语法
初级 · 课程 · 1-4 周

California Institute of the Arts
您将获得的技能: 布局设计, 排版, 集思广益, 设计元素和原则, 打造品牌, 平面和视觉设计, 风格指南, 色彩理论, Adobe InDesign, 创造力, 设计研究, 徽标设计, Adobe Photoshop
中级 · 课程 · 1-3 个月