广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

University of Pennsylvania
您将获得的技能: 同行评审, 数据分析, 问题管理, 营销策略, 业务, 营销, 演讲, 分析, 绩效衡量, 运行效率, 广告, 数据驱动的决策制定, 营销分析, 数字广告, 商业分析, 商业策略
中级 · 课程 · 1-3 个月

Northwestern University
您将获得的技能: 客户体验战略(CX), 数据科学, 营销策略, 企业战略, 数据分析, 资源分配, 品牌战略, 客户洞察, 营销, 数字化转型, 组织变革, 分析, 消费者行为, 数据驱动的决策制定, 营销分析, 广告, 业务领导
混合 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Marketing Materials, Promotional Materials, Visual Design, Advertising, Digital Advertising, Design Elements And Principles, Graphic Design, Driving engagement, Design, Graphic and Visual Design, Content Creation, Facebook, Marketing
中级 · 指导项目 · 不超过 2 小时

IESE Business School
您将获得的技能: 战略营销, 营销策略, 品牌战略, 营销, 客户洞察, 需求规划, 产品战略, 目标受众, 消费者行为, 数字化营销, 营销分析, 打造品牌, 价值主张, 营销渠道, 营销传播, 市场分析
混合 · 课程 · 1-4 周

您将获得的技能: Brand Awareness, Social Media Marketing, Target Audience, Social Media, Brand Strategy, Digital Media Strategy, Branding, Content Marketing, Content Strategy, Social Media Strategy, Marketing Communications, Marketing Analytics, Customer Engagement
中级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: Business Writing, Concision, Proofreading, Business Correspondence, Report Writing, Writing, Business Communication, Proposal Writing, Editing, Grammar, Target Audience, Professionalism
混合 · 课程 · 1-4 周

您将获得的技能: Target Audience, Campaign Management, Facebook, Google Ads, Sales Process, Instagram, Digital Advertising, Paid media, Advertising Campaigns, E-Commerce, Advertising, Budget Management, Social Media Campaigns, Apple iOS
初级 · 课程 · 1-3 个月

您将获得的技能: Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Social Media, Social Media Marketing, Paid media, Digital Advertising, Campaign Management, Advertising, Driving engagement
中级 · 指导项目 · 不超过 2 小时

IIMA - IIM Ahmedabad
您将获得的技能: Strategic Thinking, Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Complex Problem Solving, Problem Solving, Strategic Leadership, Critical Thinking, Decision Making, Market Dynamics, Organizational Change, Economics, Business Analysis, Digital Media Strategy, Market Opportunities, Negotiation, Risk Management, Mergers & Acquisitions, Innovation
中级 · 课程 · 1-3 个月

您将获得的技能: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Brand Awareness, Digital Design
初级 · 指导项目 · 不超过 2 小时

Digital Marketing Institute
您将获得的技能: 内容创作, Facebook, 客户参与, Instagram, 内容性能分析, 社交媒体战略, 付费媒体, 社交媒体营销, 社交媒体, 目标受众, 数字化营销, 社交媒体活动, 社交媒体管理, 数字广告, 内容战略
初级 · 课程 · 1-4 周

Board Infinity
您将获得的技能: Technical Writing, Technical Documentation, Software Documentation, Technical Communication, Professional Networking, Writing and Editing, Writing, Collaborative Software, Graphic and Visual Design, Portfolio Management, Target Audience, Visual Design, Design, Augmented and Virtual Reality (AR/VR), Data Ethics, Ethical Standards And Conduct, Multimedia, Content Management
初级 · 课程 · 1-4 周