社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

Coursera
您将获得的技能: Marketing Automation, Email Automation, Scheduling, Management Reporting, Performance Reporting, Automation, Stakeholder Communications, Report Writing, Scalability, Continuous Improvement Process
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Design Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Design Software, AI Workflows, User Interface (UI) Design, Brainstorming, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Large Language Modeling, Human Centered Design, User Story, Wireframing, Deep Learning, Ideation
初级 · 专项课程 · 1-3 个月

您将获得的技能: Restful API, API Design, GitHub, Git (Version Control System), Postman API Platform, Application Programming Interface (API), Application Deployment, Node.JS, API Testing, Web Development, Server Side, Full-Stack Web Development, Back-End Web Development, Web Applications, Front-End Web Development
中级 · 课程 · 1-4 周

您将获得的技能: Sprint Retrospectives, Project Management, Quality Management, Milestones (Project Management), Stakeholder Management, Project Implementation, AI Enablement, Project Closure, Interviewing Skills, Project Scoping, Smart Goals, Project Documentation, Project Planning, Stakeholder Analysis, Project Estimation, Communication, Problem Solving
初级 · 课程 · 1-4 周

Simplilearn
您将获得的技能: Branding, Brand Marketing, Brand Strategy, Brand Management, Target Audience, Brand Awareness, Logo Design, Global Marketing, Digital Transformation, Brand Loyalty, Marketing, Marketing Design, Marketing Strategies, Marketing Effectiveness, Market Opportunities, Consumer Behaviour
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Social Media, Social Media Marketing, Paid media, Digital Advertising, Campaign Management, Advertising, Driving engagement
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Marketing Budgets, Target Audience, Campaign Management, Facebook, Sales Pipelines, Google Ads, Online Advertising, Instagram, Performance marketing, Digital Advertising, Paid media, Advertising Campaigns, E-Commerce, Advertising, Budget Management, Social Media Campaigns, Account Management, Apple iOS
初级 · 课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 数据叙事, Data Governance, 数据可视化软件, 信息图表, 营销分析, 内部控制, 商业分析, Power BI, 数据分析, 数据质量, 会计, 机器学习, 数据扫盲, AI 个性化服务, 数据管理, 数据收集, 数据可视化, 分类算法, 分析
攻读学位
初级 · 专项课程 · 3-6 个月

您将获得的技能: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Online Advertising, Advertising, Goal Setting, Social Media, Promotions and Campaigns, Digital Advertising, Campaign Management, Paid media, Social Media Management, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Content Management Systems, Web Analytics, Search Engine Optimization, Web Design, Retail Management, Order Management, E-Commerce, Marketing Strategies, Blogs, Customer Relationship Management (CRM) Software, Content Creation, Dashboard, Email Marketing
初级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales
初级 · 课程 · 1-4 周

您将获得的技能: Prompt Engineering, Large Language Modeling, Generative AI, AI Security, Gemini, AI Enablement, Google Workspace, Productivity Software, Artificial Intelligence and Machine Learning (AI/ML), LLM Application, Model Evaluation, AI Workflows, Workplace inclusivity, Social Impact, Operational Efficiency, Human Factors, Critical Thinking, Analysis, Data Security, Natural Language Processing
初级 · 专项课程 · 3-6 个月