文案写作课程可以帮助您学习有说服力的写作技巧、受众分析、品牌声音发展和 SEO 战略。您可以掌握制作引人入胜的标题、构建引人入胜的内容以及优化数字平台文本的技能。许多课程都会介绍一些工具,如用于跟踪参与度的 Google Analytics、用于编辑的 Grammarly 以及各种内容管理系统,以简化您的写作流程。
University of Colorado Boulder
您将获得的技能: Google 广告, 消费者行为, 网络分析和 SEO, 搜索引擎营销, 点击付费广告, 数字广告, A/B 测试, 广告, 绩效营销, 自动化, 在线广告, 搜索引擎优化, 关键词研究, 广告活动, 情境广告
初级 · 课程 · 1-3 个月

Tecnológico de Monterrey
您将获得的技能: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Marketing Analytics, Marketing Strategies, Social Media Marketing, Lead Generation, Customer Acquisition Management, Email Marketing
中级 · 专项课程 · 1-3 个月

您将获得的技能: TikTok, Storytelling, Content Creation, Storyboarding, Video Production, Scripting, Concision, Writing
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Copywriting, Advertising, Marketing Materials, Promotional Materials, Layout Design, Marketing Design, Writing, Graphic and Visual Design, Creative Design, Typography, Storytelling, Design Elements And Principles, Creativity
初级 · 课程 · 1-3 个月

Skillshare
您将获得的技能: Web Analytics and SEO, Technical Support, Extensible Markup Language (XML)
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Search Engine Optimization, Content Management, Web Content, Web Design, Information Architecture, Web Design and Development, Goal Setting, Project Implementation, Project Closure
初级 · 指导项目 · 不超过 2 小时

University of California, Irvine
您将获得的技能: 潜在客户开发, 客户获取管理, 网络分析和 SEO, 数字广告, 数字化营销, 搜索引擎营销, 点击付费广告, 营销策略, 目标受众, 内容营销, 搜索引擎优化, 留住客户, 关键词研究, 营销
初级 · 课程 · 1-4 周

Tecnológico de Monterrey
您将获得的技能: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience strategy (CX), Cash Flows, Web Analytics, Market Research
初级 · 课程 · 1-4 周

Illinois Tech
您将获得的技能: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing
攻读学位
高级设置 · 课程 · 1-3 个月

您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Content Performance Analysis, Web Content
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Content Performance Analysis, Video Editing, Social Media, Photography, Photo Editing, Branding, Brand Awareness, Drive Engagement
初级 · 课程 · 1-4 周

您将获得的技能: Email Automation, Lead Generation, Marketing Automation, Social Media, Social Media Marketing, Copywriting, Web Analytics, Automation
初级 · 指导项目 · 不超过 2 小时