市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。

IE Business School
您将获得的技能: 案例研究, 营销管理, 竞争分析, 同行评审, 营销策划, 酒店管理, 营销策略与技巧, 商务, 消费者行为, 市场运营, 市场分析, 战略营销, 目标市场, 营销效果
初级 · 课程 · 1-3 个月

您将获得的技能: Customer Analysis, Regional Sales, Sales, Data Analysis Software, Data Analysis, Query Languages, Trend Analysis, Databases, Customer Insights, Performance Analysis, Market Opportunities, Product Assortment
中级 · 指导项目 · 不超过 2 小时

Automatic Data Processing, Inc. (ADP)
您将获得的技能: Recruitment, Job Analysis, Consultative Approaches, Market Research, Recruitment Strategies, Talent Acquisition, Marketing Materials, Talent Sourcing, Compensation Management, Needs Assessment, Competitive Analysis, Branding, Advertising
初级 · 课程 · 1-4 周

University of Glasgow
您将获得的技能: Innovation, Market Research, Strategic Leadership, Business Transformation, Leadership Development, Business Development, Business Leadership, Competitive Analysis, Leadership, Organizational Leadership, Business Modeling, Business Strategy, Strategic Decision-Making, Leadership and Management, Business Planning, Corporate Strategy, Digital Transformation, Growth Strategies, Business, Business Management
中级 · 课程 · 1-4 周

University of Glasgow
您将获得的技能: Strategic Leadership, Business Transformation, Digital Transformation, Business Leadership, Innovation, Market Research, Cross-Functional Collaboration, Organizational Leadership, Leadership Development, Business Strategy, Leadership, Strategic Decision-Making, Organizational Strategy, Business Planning, Business Development, Leadership and Management, Competitive Analysis, Corporate Strategy, Business Management, Organizational Change
中级 · 专项课程 · 1-3 个月

University of Colorado Boulder
您将获得的技能: Brand Strategy, Market Research, Branding, Target Audience, Social Media, Competitive Analysis, Marketing, Customer Engagement, Professional Networking, Marketing Strategies, Social Media Strategy, Performing Arts, Content Strategy, Marketing Channel, Entrepreneurship
中级 · 课程 · 1-4 周
您将获得的技能: Competitive Analysis, Business Development, Generative AI Agents, AI Product Strategy, Data-Driven Decision-Making, Market Opportunities, Market Analysis, Market Research, Trend Analysis, Business Intelligence, Business Strategy, Sustainable Business, Forecasting, Strategic Planning
初级 · 课程 · 1-4 周

您将获得的技能: Big Data, Generative AI, Case Studies, Customer Insights, Market Research, Data Preprocessing, Market Analysis, Marketing Analytics, Data Analysis, AI Enablement, Data Visualization Software, Consumer Behaviour, Business Strategy
中级 · 课程 · 1-4 周

您将获得的技能: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
初级 · 课程 · 1-3 个月

Arizona State University
您将获得的技能: Marketing Materials, Verbal Communication Skills, Presentations, Marketing, Persuasive Communication, Advertising, Marketing Communications, Business Writing, Influencing, Business Marketing, Graphic Design, Sales, Business Communication, Data Visualization, Market Research, Brainstorming
中级 · 课程 · 1-3 个月
您将获得的技能: AI Product Strategy, Google Gemini, ChatGPT, Product Management, Generative AI, AI Enablement, Agile Product Development, Microsoft Copilot, Market Intelligence, Competitive Analysis, Market Research, User Story, Product Strategy, Prompt Engineering, Competitive Intelligence, Business Strategy, Business Modeling
中级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Target Market, Persona Development, Systems Thinking, Technical Management, Business Modeling, Product Lifecycle Management, Entrepreneurship, Business Planning, Operations Management, Engineering Management, Market Analysis, New Product Development, Governance, Performance Metric, Leadership, Business Strategy, Engineering, Recruitment Strategies
攻读学位
初级 · 课程 · 1-3 个月