客户洞察课程可以帮助您学习收集和分析消费者数据、了解买家行为以及制定有效营销策略的技巧。您可以掌握开展调查、解释定性反馈以及利用细分来锁定特定受众的技能。许多课程都会介绍 Google Analytics、CRM 软件和 Data Visualization 平台等工具,有助于将洞察力转化为可操作的商业战略。

您将获得的技能: Miro AI, Customer Engagement, Responsible AI, AI Product Strategy, No-Code Development, Customer experience improvement, Email Automation, Customer Service, Customer Analysis, Automation, Generative AI, Customer Data Management, Customer Communications Management, Customer Relationship Management (CRM) Software, Customer Support, Workflow Management, Artificial Intelligence, Customer and Client Support, Agentic systems, Ethical Standards And Conduct
初级 · 课程 · 1-4 周

Emory University
您将获得的技能: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Marketing Strategies, AI Personalization, AI Enablement, Customer Data Management, Customer experience improvement, Predictive Modeling
中级 · 课程 · 1-4 周

您将获得的技能: Generative AI, Financial Data, Financial Analysis, Data-Driven Decision-Making, Financial Statements, Market Intelligence, Trend Analysis, Unstructured Data, Investment Management, Financial Market, Artificial Intelligence, Analysis, Natural Language Processing
中级 · 课程 · 1-4 周

SAP
您将获得的技能: 项目管理, 协商方法, 利益相关者的参与, 客户洞察, 客户参与, 产品路线图, 利益攸关方沟通, 解决方案销售工程, 需求征询, SAP 应用软件, 技术咨询, 商业分析, 过程分析
初级 · 课程 · 1-3 个月

University of Arizona
您将获得的技能: Integrated Marketing Communications, Media and Communications, Marketing Communications, Brand Strategy, Brand Marketing, Branding, Marketing, Brand Management, Marketing Strategies, Strategic Marketing, Marketing Effectiveness, Strategic Communication, Social Media Strategy, Content Marketing, Social Media Marketing, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Communication, Digital Marketing
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning
初级 · 专项课程 · 1-3 个月

University of Virginia Darden School Foundation
您将获得的技能: 生成式人工智能, 消费者行为, Google 广告, 内容营销, 大型语言模型, 搜索引擎营销, 客户洞察, 客户体验战略(CX), 营销策略, 数字化营销, AI 个性化服务, 关键词研究, 营销分析, 数字广告
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Analytics, Customer Analysis, Marketing Effectiveness, Customer Retention, Advanced Analytics, Market Analysis, Sales Management, Customer Insights, Loyalty Programs, Data-Driven Decision-Making, Customer Service, Predictive Analytics, Business Metrics, Case Studies, R Programming, Performance Metric
初级 · 课程 · 1-4 周

Alex Genadinik
您将获得的技能: Overcoming Objections, Consultative Selling, Closing (Sales), Sales Strategy, Active Listening, Sales, General Sales Practices, Sales Process, Sales Prospecting, Rapport Building, Empathy, Customer Relationship Management
混合 · 课程 · 1-4 周
Emory University
您将获得的技能: 消费者行为, 描述性统计, 社交媒体, 目标市场, 统计分析, 客户分析, 客户需求规划, 预测, 概率分布, 探索性数据分析, 微软Excel, 营销分析, 概率, 时间序列分析和预测, 营销, 营销效果, Model Evaluation, 商业分析, 透视表和图表, 社交媒体营销
中级 · 专项课程 · 3-6 个月

您将获得的技能: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Performance marketing, Digital Marketing, Data Presentation, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
初级 · 课程 · 1-4 周

University of Arizona
您将获得的技能: Integrated Marketing Communications, Persona Development, Consumer Behaviour, Marketing Psychology, Target Audience, Marketing Strategies, Strategic Marketing, Marketing, Customer Insights, Brand Strategy, Marketing Communications, Branding, Storytelling
中级 · 课程 · 1-4 周