品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

University of Maryland, College Park
您将获得的技能: 叙事, 招聘, 电话技能, 自我意识, 薪酬管理, 专业精神, 面试技巧, 谈判, 解决问题, 沟通, 分析技能, 语言交流技能
混合 · 课程 · 1-3 个月

您将获得的技能: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Content Strategy, Report Writing, Social Media Content, Marketing Effectiveness, Communication Strategies, Generative AI
初级 · 专业证书 · 3-6 个月

University of Virginia
您将获得的技能: Business Strategy, Competitive Analysis, Business Planning, Corporate Strategy, Market Share, Strategic Decision-Making, Market Analysis, Analysis, Market Dynamics, Value Propositions, Communication
初级 · 课程 · 1-4 周

Google Cloud
您将获得的技能: 集装箱化, 业务转型, 应用编程接口 (API), 混合云计算, 云计算, 云部署, Kubernetes, 云基础设施, 数字化转型, Google 云端平台, 无服务器计算, Virtual Machine, 多云, 应用程序开发
初级 · 课程 · 1-4 周

Rutgers the State University of New Jersey
您将获得的技能: 交通运输, 改善客户体验, 数据驱动的决策制定, 数据分析, 制定基准, 客户分析, 竞争分析, 分析, 供应链规划, 库存管理系统, 财务分析, 降低成本, 成本估算, 供应链管理, 空间分析, 供应链
初级 · 课程 · 1-4 周

Emory University
您将获得的技能: Financial Statements, Return On Investment, Business Strategy, Cash Flows, Supply Chain, Supply Chain Management, Financial Analysis, Income Statement, Corporate Finance, Balance Sheet, Corporate Strategy, Six Sigma Methodology, Business Valuation, Organizational Strategy, Gross Profit, Marketing Strategies, Market Dynamics, Marketing Communications, Target Market, Lean Six Sigma
初级 · 专项课程 · 3-6 个月

Salesforce
您将获得的技能: 仪表板, 客户支持, 数据驱动的决策制定, 销售策略, 客户关系管理 (CRM) 软件, 销售流程, 业务报告, Salesforce, 客户成功管理, 数据可视化, 销售业务, 销售管理, 客户服务
初级 · 课程 · 1-4 周

Automatic Data Processing, Inc. (ADP)
您将获得的技能: Recruitment, Recruitment Strategies, Talent Acquisition, Drive Engagement, Brand Loyalty, Interviewing Skills, Brand Awareness, Employee Onboarding, Customer experience strategy (CX), Personalized Service, Relationship Building
中级 · 课程 · 1-4 周

University at Buffalo
您将获得的技能: 业务流程建模, 商业分析, 数据驱动的决策制定, 组织战略, 业务过程, 数据收集, 流程改进, 物联网, 绩效衡量, 运行绩效管理, Data Validation, 过程分析, 关键绩效指标 (KPI), 数据完整性, 流程制图, 差距分析
初级 · 课程 · 1-4 周

您将获得的技能: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 同行评审, 会计, 撰写报告, 建设性反馈, 竞争分析, 商务, 财务会计, 项目设计, 分析, 企业战略, 金融, 业务规划, 营销策略与技巧, 战略思维, 商业分析, 营销
混合 · 课程 · 1-3 个月

Fractal Analytics
您将获得的技能: Responsible AI, Data Ethics, Generative AI, Human Centered Design, Problem Solving, Generative Model Architectures, AI Security, AI Enablement, Business Leadership, Strategic Leadership, AI Product Strategy, Generative Adversarial Networks (GANs), Business Strategy, Ethical Standards And Conduct, Strategic Thinking, Artificial Intelligence, Critical Thinking, Design Thinking, Thought Leadership, Project Implementation
初级 · 专项课程 · 3-6 个月