效果营销课程可以帮助您学习数字广告策略、转换率优化、搜索引擎营销和社交媒体广告。您可以掌握数据分析、受众定位和制作引人注目的广告文案等方面的技能。许多课程都会介绍 Google Ads、Facebook Ads Manager 和解析平台等工具,帮助您跟踪营销活动的效果并优化营销工作。

Board Infinity
您将获得的技能: Data-Driven Marketing, Conversion Funnel Analysis, Customer Analysis, Digital Analysis, Campaign Management, Journey Mapping, Customer Insights, Ad Hoc Reporting
初级 · 课程 · 1-4 周

Digital Marketing Institute
您将获得的技能: Data-Driven Decision-Making, Marketing Strategies, Data-Driven Marketing, Data Strategy, Data Ethics, Customer Analysis, Digital Analysis, Marketing Effectiveness, Marketing Planning, Strategic Decision-Making, Digital Marketing, Business Analytics, Marketing Analytics, Customer Insights, Performance Measurement, Marketing Strategy and Techniques, Customer experience strategy (CX), MarTech, Pay Per Click Advertising, Data Management
初级 · 课程 · 1-4 周

Microsoft
您将获得的技能: 团队建设, 利益相关者的参与, 团队绩效管理, 计划执行, 性能指标, 利益攸关方沟通, 团队管理, 绩效衡量, 项目管理协会(PMI)方法, 利益相关者分析, 里程碑(项目管理), 项目绩效, 项目时间表, 项目协调, 项目规划, 项目管理, 项目控制, 项目实施, 利益相关者管理, 项目管理生命周期
初级 · 课程 · 1-4 周

您将获得的技能: Instagram, Social Media Analytics, Content Performance Analysis, Social Media Content, Social Media, Content Strategy, Digital Marketing Tools, Strategic Decision-Making, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Content Optimization, Competitive Analysis
初级 · 课程 · 1-4 周

Yonsei University
您将获得的技能: 全球营销, 创新, 数字营销, 营销策略, 讲故事, 增长战略, 品牌战略, 商业策略, 市场营销
混合 · 课程 · 1-4 周

Coursera
您将获得的技能: Team Performance Management, Performance Management, Smart Goals, Employee Performance Management, Performance Review, Management Training And Development, Performance Appraisal, People Development, Goal Setting, Performance Analysis, Performance Measurement, AI Personalization, HR Tech, Workforce Development, Employee Engagement, Constructive Feedback, Driving engagement, Key Performance Indicators (KPIs), Coaching, Analytics
中级 · 课程 · 1-4 周

LearnQuest
您将获得的技能: Sales Pipelines, Overcoming Objections, Sales Management, Sales Process, Team Motivation, Sales Development, Performance Analysis, Regional Sales, Selling Techniques, Team Performance Management, Prospecting and Qualification, Sales Enablement, Sales Training, Sales, Performance Measurement, Dashboard, Management Training And Development, Customer Relationship Management (CRM) Software, Business Ethics, Customer Relationship Management
初级 · 课程 · 1-4 周

LearnKartS
您将获得的技能: Program Management, Stakeholder Analysis, Stakeholder Management, Communication Planning, Project Management Life Cycle, Risk Mitigation, Stakeholder Engagement, Stakeholder Communications, Risk Management, Project Risk Management, Project Management Institute (PMI) Methodology, Benefits Administration, Strategic Communication, Communication Strategies, Organizational Strategy, Business Strategy
中级 · 课程 · 1-4 周

您将获得的技能: Human Resources Management and Planning, HR Tech, Human Resource Strategy, Performance Analysis, AI Integrations, Performance Metric, Data Ethics, Change Management, Return On Investment, Goal Setting
初级 · 课程 · 1-4 周

University of Arizona
您将获得的技能: Integrated Marketing Communications, Persona Development, Consumer Behaviour, Marketing Psychology, Target Audience, Customer Analysis, Marketing Strategies, Marketing, Customer Insights, Brand Strategy, Target Market, Marketing Management, Marketing Communications, Branding, Storytelling, Influencing, Demography
中级 · 课程 · 1-4 周

您将获得的技能: Brand Awareness, Market Research, Strategic Marketing, Branding, Brand Marketing, User Feedback, Brand Strategy, Marketing, Brand Management, Research, User Research
初级 · 指导项目 · 不超过 2 小时

Kennesaw State University
您将获得的技能: Sales Prospecting, Prospecting and Qualification, Sales Development, Cold Calling, Customer Relationship Building, Sales Process, Needs Assessment, Oral Expression, Selling Techniques, Sales Pipelines, Outbound Calls, Sales Strategy, Phone Sales, Relationship Building, Verbal Communication Skills, Lead Generation, Rapport Building, Conversion Funnel Analysis, Telephone Skills, Communication
初级 · 课程 · 1-4 周