品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Copenhagen Business School
您将获得的技能: 竞争分析, 企业战略, 战略领导力, 战略决策, 业务规划, 组织战略, 市场动态, 价值主张, 战略思维, 市场机遇, 资源管理, 全球营销, 市场分析, 战略规划
混合 · 课程 · 1-3 个月

Northeastern University
您将获得的技能: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Customer Engagement, Media Strategy, Design Thinking
初级 · 课程 · 1-4 周

您将获得的技能: Marketing Strategies, Digital Marketing, Competitive Analysis, Marketing Effectiveness, Marketing Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Mobile Banking, Analysis
混合 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 企业战略, 战略伙伴关系, 战略决策, 新业务开发, 利益相关者管理, 企业财务, 兼并与收购, 环境、社会和公司治理(ESG), 创新, 管理, 增长战略, 组织战略, 商务, 资源分配, 价值主张, 企业可持续发展, 商业道德, 全球营销, 战略思维
攻读学位
中级 · 课程 · 1-3 个月

University of Maryland, College Park
您将获得的技能: Online Advertising, Data Presentation, Data Visualization, Digital Advertising, Advertising, Analytics, Big Data, Social Media Strategy, Social Media, Data Ethics, Marketing, Social Media Marketing, Data-Driven Decision-Making, Business Analytics, Advertising Campaigns, Return On Investment, Descriptive Analytics, Law, Regulation, and Compliance, Trend Analysis, Customer Engagement
初级 · 课程 · 1-4 周

Pontificia Universidad Católica del Perú
您将获得的技能: Brand Management, Marketing, Strategic Marketing, Marketing Strategies, Branding, Marketing Management, Brand Strategy, Value Propositions, Brand Awareness, Business Strategy, Go To Market Strategy, Consumer Behaviour, Digital Marketing
初级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications
初级 · 课程 · 1-4 周

Universidad de Palermo
您将获得的技能: Storytelling, Data Storytelling, Brand Strategy, Presentations, Branding, Persuasive Communication, Strategic Communication, Content Creation, Marketing Communications, Business Strategy, Drive Engagement
中级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Sustainable Business, Corporate Sustainability, Sustainability Reporting, Environmental Social And Corporate Governance (ESG), Performance Measurement, Strategic Partnership, Sustainability Standards, Business Strategies, Business Leadership, Organizational Strategy, Business Ethics, Goal Setting, Key Performance Indicators (KPIs), Human Capital, Stakeholder Engagement, Brand Management, Employee Engagement, Systems Thinking, Supply Chain Management, Communication Strategies
初级 · 课程 · 1-4 周

The State University of New York
您将获得的技能: 自我意识, 同行评审, 营销策略, 战略营销, 促销策略, 演讲, 公共关系, 营销, 建设性反馈, LinkedIn, 打造品牌, 品牌管理, 营销传播, 专业网络
中级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 同行评审, 战略营销, 竞争分析, 酒店管理, 营销策划, 消费者行为, 营销管理, 营销策略与技巧, 市场运营, 商务, 目标市场, 案例研究, 营销效果, 市场分析
初级 · 课程 · 1-3 个月

University of Virginia Darden School Foundation
您将获得的技能: 数字广告, 品牌意识, 打造品牌, 品牌战略, 营销设计, 广告, 品牌忠诚度, 品牌管理, 生成式 AI 代理
初级 · 课程 · 1-4 周